AMA: Intuit Director of Product Management, Rosa Gonzalez Welton on Product Development Process

Embrace change as the constant, as part of the cycle of life in our product management practices. I know it can feel frustrating to shift from a well laid out plan but I...

Success in this area starts with trust and data. Trust: Reducing risk starts with trust within the product triad of product management, engineering and design. This tru...

Your feedback loop is an important part of the entire product development life cycle, not just post-launch. I encourage my teams to build the muscle to continually gather...

I’m a big fan of customer advisory boards, or CABs for B2B products. These customers or potential customers can be excellent and recurring sources of input for your produ...

This is a critical question for Product Management leaders. The fundamental PM principles still apply. I urge my team to start with the customer need and make resourcing ...