Rosa Gonzalez Welton

I think of interviewing as a muscle that you develop and keep strong. Approach interviewing in an intentional way, and get additional help where you need it. I recommend ...

When I first made the transition from B2C to B2B product roles there were two areas that surprised me, and which I had to approach differently. Customer and Buyer Perso...

I would suggest starting a with reflection about your long-term goals. Spend time to create a vision for where you want to go, identify the milestones to get you there, a...

When I joined my company, my mandate was to improve the way that customers got to value quickly. With the support of a research team, designers, and lots of conversations...

This is a critical question for Product Management leaders. The fundamental PM principles still apply. I urge my team to start with the customer need and make resourcing ...

I’m a big fan of customer advisory boards, or CABs for B2B products. These customers or potential customers can be excellent and recurring sources of input for your produ...

Success in this area starts with trust and data. Trust: Reducing risk starts with trust within the product triad of product management, engineering and design. This tru...

Embrace change as the constant, as part of the cycle of life in our product management practices. I know it can feel frustrating to shift from a well laid out plan but I...

Your feedback loop is an important part of the entire product development life cycle, not just post-launch. I encourage my teams to build the muscle to continually gather...