Rosa Gonzalez Welton

Director of Product Management, Intuit

Content

What's the best way to prepare for a product management interview at a big tech company? What resources would you recommend to a prospective so they can best showcase their experience and aptitude for role. (B2C focused PM)

Intuit Director of Product Management • July 19

I think of interviewing as a muscle that you develop and keep strong. Approach interviewing in an intentional way, and get additional help where you need it. I recommend picking up one of the popular product interview books. They cover the basics about telling your own story, and describe the ran......Read More

1468 Views

What are the key differences between b2b and b2c product management?

Rosa Gonzalez Welton

Intuit Director of Product Management • July 19

When I first made the transition from B2C to B2B product roles there were two areas that surprised me, and which I had to approach differently. Customer and Buyer Personas: I had been used to thinking about different customer segments and their needs, but generally my target customer was also......Read More

824 Views

How does a self-serve product impact product KPI’s?

Rosa Gonzalez Welton

Intuit Director of Product Management • July 19

When I joined my company, my mandate was to improve the way that customers got to value quickly. With the support of a research team, designers, and lots of conversations with customers, I saw an opportunity to build a resource center that consolidated best practice resources and pointed new and ......Read More

765 Views

Do you recommend developing deep focus in B2B or B2C PM work? Are skills transferable? When you look for a candidate do you look for B2B or B2C experience specifically?

Rosa Gonzalez Welton

Intuit Director of Product Management • July 19

I would suggest starting a with reflection about your long-term goals. Spend time to create a vision for where you want to go, identify the milestones to get you there, and the experiences that support that journey. That clarity can help guide your decision about focusing in one segment, industry......Read More