AMA: JetBrains Head of Product, Orit Golowinski on Product Management KPI's

When building products for developers, the core principle to start from is: don’t break their flow.Developers are already juggling a lot – writing code, tests, thinking a...

When I define KPIs for a product and for a team, I start from the maturity of the company and the clarity of the company goals.In more mature companies, where there are c...

When I want to avoid proxy KPIs and measure the real thing, I do three simple things:1. Start with a plain-language outcomeBefore thinking about numbers, I write one clea...

When I think about good OKRs for product management, I start from one principle:they should describe business outcomes created for customers, not project completion.So in...

For me, the worst KPIs for Product Managers are the ones that measure output instead of outcome, or that can look great on a slide while customers and the business see no...