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AMA: Matterport Head of Product, Preethy Vaidyanathan on Product Differentiation
January 26 @ 10:00AM PST
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Matterport Head of Product, Preethy Vaidyanathan on Product Differentiation
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Preethy Vaidyanathan
Matterport VP of Product • January 27
Focus on alignment. Aligning differentiation into the product development process, cross-functional team members, go-to-market planning and goal setting. This will ensure that there are collective voices across the teams highlighting differentiation as a strategic investment and helping influence......Read More
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Preethy Vaidyanathan
Matterport VP of Product • January 27
Here is a general framework that you can leverage to customize to fit the specific needs of your product; whether it is hardware, software or service offering; entering a new geo or disrupting an existing market. Start with the customer. Create a list of current and potential customers; so thi......Read More
364 Views
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Preethy Vaidyanathan
Matterport VP of Product • January 27
It's a company problem and will likely need a cross-functional team effort to troubleshoot and solve the issue. In the diagnosis phase, I can't stress this enough - it's important to spend sufficient time understanding the problem before moving to solutions. Sometimes as product leaders, this ......Read More
364 Views
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Preethy Vaidyanathan
Matterport VP of Product • January 27
In this case, be competitor-aware, but customer-focused. You don't have much control over what your competitor’s teams are doing. However, what you can drive is focusing on delivering business results for your customers and getting your internal company teams to work with your customers to pu......Read More
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Preethy Vaidyanathan
Matterport VP of Product • January 27
Product differentiation is not about a feature laundry list; it is about ensuring you are addressing a key business problem. So instead of starting at we need to build features A, B, and C that our competitors don't have; start with the business problem. Then ask how we can leverage product diffe......Read More
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Preethy Vaidyanathan
Matterport VP of Product • January 27
One important ingredient is tying how product differentiation helps drive business value like brand recognition, product usage or increased sales. This connection between differentiation and business outcome can be overlooked because it may not be a straightforward exercise to draw causation conc......Read More
386 Views
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Preethy Vaidyanathan
Matterport VP of Product • January 27
Differentiation is not just a product team responsibility. However, as a product manager, you can help connect the dots from product differentiation to customer adoption and business value. Product feature differentiation is the internal metric. As a product manager, you focus on competitor fe......Read More
386 Views
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Preethy Vaidyanathan
Matterport VP of Product • January 27
Looking at a long list of competitors’ features as a catchup list can definitely be daunting. This is a futile race because while you are playing catchup, the competitor will continue to keep moving ahead. Instead, turn this into an asset by looking at the adoption/usage of your competitor's feat......Read More
389 Views
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