AMA: Matterport Head of Product, Preethy Vaidyanathan on Product Differentiation

Product differentiation is not about a feature laundry list; it is about ensuring you are addressing a key business problem. So instead of starting at we need to build fe...

Here is a general framework that you can leverage to customize to fit the specific needs of your product; whether it is hardware, software or service offering; entering a...

It's a company problem and will likely need a cross-functional team effort to troubleshoot and solve the issue. In the diagnosis phase, I can't stress this enough - it's...

Looking at a long list of competitors’ features as a catchup list can definitely be daunting. This is a futile race because while you are playing catchup, the competitor ...

In this case, be competitor-aware, but customer-focused. You don't have much control over what your competitor’s teams are doing. However, what you can drive is focusin...

Differentiation is not just a product team responsibility. However, as a product manager, you can help connect the dots from product differentiation to customer adoption ...

One important ingredient is tying how product differentiation helps drive business value like brand recognition, product usage or increased sales. This connection between...

Focus on alignment. Aligning differentiation into the product development process, cross-functional team members, go-to-market planning and goal setting. This will ensure...