Preethy Vaidyanathan

Your strength is being the leader in product and technology. Your superpower is connecting this to how they solve customer problems and drive business results. Top thr...Read More

Use your product launches as a way to communicate how you are solving customer problems and driving company outcomes. Most companies these days employ communication pl...Read More

Every interaction you have with your c-suite, set the context before jumping into content. A number of times 5-10mins into the meeting, the conversation derails into a...Read More

Focus on alignment. Aligning differentiation into the product development process, cross-functional team members, go-to-market planning and goal setting. This will ens...Read More

Differentiation is not just a product team responsibility. However, as a product manager, you can help connect the dots from product differentiation to customer adopti...Read More

One important ingredient is tying how product differentiation helps drive business value like brand recognition, product usage or increased sales. This connection betw...Read More

Looking at a long list of competitors’ features as a catchup list can definitely be daunting. This is a futile race because while you are playing catchup, the competit...Read More

It's a company problem and will likely need a cross-functional team effort to troubleshoot and solve the issue. In the diagnosis phase, I can't stress this enough - it...Read More

Product differentiation is not about a feature laundry list; it is about ensuring you are addressing a key business problem. So instead of starting at we need to build...Read More

Start with the customer and business problem you are trying to solve and get alignment on the priority to solving this problem. Oftentimes, the root cause of the disco...Read More