Preethy Vaidyanathan

There are three high-level options: Internal roadmap only Fully public: roadmap published externally for all customers and prospects Customer-facing roadmap that your ...

If you are unable to have a longer term roadmap view: then proactively reset expectations while increasing the cadence of communication. There may be a number of reasons ...

This can happen because your product growth potential is sufficiently broad across multiple customer segments or you may be operating a complex product surface that serve...

When deciding between dedicated vs. 3rd party engineering, consider the following factors: Final product experience: Evaluate the final product experience delivery to c...

What is your objective, who is your audience and what are their needs. An effective presentation of your roadmap addresses all three questions. The communication style yo...

Show-and-Tell: Start with a small, well-defined project where a PM can work closely with an engineer or two to demonstrate the value of the role and achieve some early wi...

Start with the customer and business problem you are trying to solve and get alignment on the priority to solving this problem. Oftentimes, the root cause of the disconne...

Use your product launches as a way to communicate how you are solving customer problems and driving company outcomes. Most companies these days employ communication plat...

Establish a Framework:Establish a framework that works for the product and company stage. Simplicity is key. Organize requirements using a straightforward framework like ...

If your company uses Objective Key Results (OKRs) or other goal setting framework; that is the best guide for a PM to leverage. Tie your product/projects to company prior...