AMA: Matterport VP of Product, Preethy Vaidyanathan on Building 0-1 Products

For a new 0 to 1 product offering, prioritization is biased for rapid learning, user adoption and market feedback. So encourage thinking in the following dimensions: Core...

A common pitfall is over-engineering the solution. Instead of complex features and functionality, focus on delivering a simple, compelling first product launch that addre...

There are two types of common triggers for a second product: market saturation and innovation advantage. Market-forces or market saturation: When your first product has s...

Embrace prototyping. Especially for a 0 to 1 offering, asking customer and market feedback is hard because they have to envision the problem, your solution and on top of ...

Start by mapping your leading and lagging metrics Leading metrics examples include sales and customer engagement, customer usage Lagging metrics examples include bookings...