AMA: Matterport VP of Product, Preethy Vaidyanathan on Product Strategy

Product team should have the ability to collect idea inputs. Idea generation can come from everywhere including  Customers (both existing and potential)  Internal teams (product development, sales, marketing, customer support, customer success, sales engineering and more)  External entities like industry experts, competitors, technology trends etc The key role for product team is to distill the ideas and decide  What problems to address  Prioritization order Implementation approach (working with ...Read More

Three dimensions of product investment strategy to consider for market leaders: Sustaining your core differentiation for your target customer group  Creating an environment to expand customers or use cases  Groundwork for strategic disruption Lets review these three dimensions in detail:  Core differentiation for customer engagement and retention: Protect your core product-market fit  Measure new product launches against customer and business engagement KPIs Continue to also review existing feat ...Read More

Key steps to plan external releases and to make them successful: align on cadence, release themes and map features and outcomes to releases.  Align on cadence:  Start by understanding external requirements specific to your product category. Consider industry events, conferences, or seasonal needs (e.g., travel or shopping seasons). Determine the number of releases based on your company’s needs. For instance, Airbnb follows a summer and winter release schedule (two releases per year), while other ...Read More