AMA: Meta Director of Product - Horizon Worlds Platform, Mike Arcuri on Product Strategy
November 21 @ 9:00AM PST
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Meta Director of Product - Horizon Worlds Platform, Mike Arcuri on Product Strategy
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Mike Arcuri
Meta Director of Product - Horizon Worlds Platform • November 21
Ultimately, our job in product management is to make products that succeed in the market. So to me, that's always been the high order bit in prioritization and planning. If you're not delivering value to your customers, or the business model isn't sustainable, your product and team will fail. Bu......Read More
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Mike Arcuri
Meta Director of Product - Horizon Worlds Platform • November 21
When it comes to customer behavior, you usually detect that a problem exists before you figure out why that problem exists. * "What people are doing" shows up every day in your metrics. * "Why are people doing what they're doing?" is a harder question that often requires research technique......Read More
770 Views
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Mike Arcuri
Meta Director of Product - Horizon Worlds Platform • November 21
Most situations don't have "one right" product strategy. Some market/product situations have several strong/good strategies. In other situations there may be no winning strategies for your company/team. But "how should we validate that our product strategy is good?" Let's look at 3 examples: (1)......Read More
756 Views
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Mike Arcuri
Meta Director of Product - Horizon Worlds Platform • November 21
Trends tend to be high risk, high reward. You have to be careful not to assume too much. There's a long list of heavily-hyped social media trends that turned out to be pretty niche and unimportant over a 5+ year timeframe: 1. Vine's 15s videos, 2. Clubhouse and audio social media, 3. Anony......Read More
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Mike Arcuri
Meta Director of Product - Horizon Worlds Platform • November 21
This really depends on the maturity stage for your product. For 0-1 work in startups (new products, not-yet-released), I recommend the models explained by Steve Blank (e.g. customer development process, business model canvas). There are so many unknowns and intertwined hypotheses for brand new p......Read More
1057 Views
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Mike Arcuri
Meta Director of Product - Horizon Worlds Platform • November 21
At Meta/Facebook we're lucky enough to have really good internal infrastructure for setting up experiments and evaluating results. So in recent years I've come to rely on these internal tools. At other companies, I've used analytics and optimization services like: 1. Google Analytics/Firebase ......Read More
1033 Views
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Mike Arcuri
Meta Director of Product - Horizon Worlds Platform • November 21
Three ways: 1. Writing strategy docs 2. Collecting strategy feedback from other people 3. Monitoring your product metrics to track if your strategy is working Writing will help you clarify your thinking and give you a draft to "test" mentally against different frameworks and criteria ......Read More
812 Views
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Mike Arcuri
Meta Director of Product - Horizon Worlds Platform • November 21
User requests are the kind of thing you should always be monitoring, but always consider in the context of your overall behavioral metrics and product strategy before reacting. A good phrase is to "take feedback seriously, not literally." You might be receiving very skewed data in user requests. ......Read More
736 Views
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Mike Arcuri
Meta Director of Product - Horizon Worlds Platform • November 21
When you're launching a new feature in an existing app, you clarify your goals for the launch. Some example goals could be: 1. To validate that the new feature fully solves the "user problem" it was designed to solve 2. To learn about demand for the new feature 3. To test relevance of t......Read More
1041 Views
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Mike Arcuri
Meta Director of Product - Horizon Worlds Platform • November 21
Each person in a leadership position has a unique personality and skillset. It's important they find ways to continue to offer their strengths to their team and product while also doing the job of a leader: providing direction and clarity, supporting team members of various skill levels and senio......Read More
1020 Views
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