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Poorvi Shrivastav

AMA: Meta Senior Director of Product Management, Poorvi Shrivastav on Roadmap Planning

October 24 @ 11:00AM PST
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Meta Senior Director of Product Management, Poorvi Shrivastav on Roadmap Planning
Top Questions
How do you get autonomy for prioritizing your roadmap when your sales process is very sales heavy, and sales leadership wants to dictate priorities?
Poorvi Shrivastav
Poorvi Shrivastav
Meta Senior Director of Product Management • October 24
Love this question and have witnessed this scenario often. I'd say try to establish a common framework with your sales leadership so noise doesn't misguide signal when it comes to prioritizing customer feedback. Maybe a feature gets priority if there are X number of smaller customers asking fo......Read More
2228 Views
1 request
How do you determine how much of your roadmap should be focused on existing customers vs prospects?
Poorvi Shrivastav
Poorvi Shrivastav
Meta Senior Director of Product Management • October 24

I think it depends on whether the product has a market fit or not. If it's pre market fit, then we'd want to lean towards prospects to ideally find a core group of sticky users. If it's post market fit, then you balance customers and prospects to both drive engagement and adoption.

2209 Views
1 request
Which stakeholders have input into your roadmap, and how to balance giving them influence vs control?
Poorvi Shrivastav
Poorvi Shrivastav
Meta Senior Director of Product Management • October 24
It varies. Mostly the stakeholders fall in four categories 1. Customers especially in B2B larger enterprise products (there is sometimes more control here) 2. Partners like engineering, design, data science etc. who provide feedback and help crystalize the sequencing of work 3. Se......Read More
2218 Views
1 request
It’s impossible to get our exec team to focus on one segment. How do I balance prioritizing my roadmap while building for different segments?
Poorvi Shrivastav
Poorvi Shrivastav
Meta Senior Director of Product Management • October 24
I think executives in all shape and form need guidance from domain experts. They are looking for product leaders to have confidence in their conviction and share the same confidence with executives. I usually form my opinions based on data and experience with the help of my team and then prese......Read More
2313 Views
2 requests
When does it make sense to make your roadmap publically available, and what do you include (vs your internal roadmap)
Poorvi Shrivastav
Poorvi Shrivastav
Meta Senior Director of Product Management • October 24
I think public roadmaps make sense once you are post product market fit but it's important to remember to only lookout 6 months or so (with safe harbor for future usage/ purchasing statements). Once you are post GTM fit, then it makes sense to go further out to 12 months and provide dates for ......Read More
2276 Views
1 request
What are some of the lenses your look through or principles you apply when prioritizing a roadmap? How are they weighted relative to each other?
Poorvi Shrivastav
Poorvi Shrivastav
Meta Senior Director of Product Management • October 24
I think there are a lot of frameworks when it comes to prioritization. At the end of the day, what is important for me is a combination of 1. prioritization 2. sequencing to arrive at a confident and well executed roadmap. Whatever be the framework, there are several signals to utilize 1.......Read More
2344 Views
2 requests
How do you manage a roadmap when company leadership cannot or will not provide guidance? (e.g. the C-team is all newly hired and don't know enough about the product or customers)
Poorvi Shrivastav
Poorvi Shrivastav
Meta Senior Director of Product Management • October 24
This is the best scenario in my opinion. Reason being, as a product leader you can both help define the future of your product as well as develop confidence and guide your leadership, which will help your career prospects as well. Again, having the confidence in your conviction and guiding lea......Read More
2292 Views
1 request