AMA: Microsoft Principal Product Manager, Virgilia Kaur Pruthi on Product Management KPIs
February 1 @ 10:00AM PST
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Microsoft Principal Product Manager, Virgilia Kaur Pruthi on Product Management KPIs
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Virgilia Kaur Pruthi (she/her)
Expedia Group Senior Director of Product, Head of Trust and Safety • February 1
This could really range based upon the company, your users, your target goals, where you are in your business lifecyle, etc. The most basic ones are: acquisition, activation, retention, revenue, referral You could also be measuring customer lifetime value. Again this will really depend upon w......Read More
996 Views
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Virgilia Kaur Pruthi (she/her)
Expedia Group Senior Director of Product, Head of Trust and Safety • February 1
If you are lucky enough to have a PMM partner, then I would create a very transparent RACI chart which showcases who is: R - responsible A - accountable C - consulted I - informed about the various pieces of work. In my experience, depending upon the size of the team/company roles and respo......Read More
819 Views
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Virgilia Kaur Pruthi (she/her)
Expedia Group Senior Director of Product, Head of Trust and Safety • February 1
Interestingly enough I see two trends in the types of KPIs product teams miss. 1) Aligning with the larger's organization or business goals - Ensuring that your product roadmap is actually impacting the success metrics (OKRs, KPIs) of the business itself is critical to knowing if you are invest......Read More
851 Views
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Virgilia Kaur Pruthi (she/her)
Expedia Group Senior Director of Product, Head of Trust and Safety • February 1
It really depends on what type of business it is. For instance, a product feature or product should be so frictionless that it allows users to onboard (adopt) easily once they are in the experience. Product marketing is responsible for bringing users to that experience. So it is almost eyeballs v......Read More
661 Views
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Virgilia Kaur Pruthi (she/her)
Expedia Group Senior Director of Product, Head of Trust and Safety • February 1
This is a hard one as I am sure there are a ton of layers to unpack here. Whenever there is a question around metrics, I would first look to the customer and understand what customer pain points your product area is solving for. Then see how those needs and your business goals align, and how your......Read More
693 Views
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Virgilia Kaur Pruthi (she/her)
Expedia Group Senior Director of Product, Head of Trust and Safety • February 1
Creating the right mechanisms to manage your stakeholders is critical to managing up and across. Allowing your stakeholders to stay on the pulse of your product while having access to updates really helps in building trust. Creating mechanisms like brownbag/learning sessions on a frequent basis (......Read More
855 Views
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How do you define and set SLAs with engineers?
I'm currently struggling to define checkout error rates for our e-commerce platform. We're currently at 1.5%. Personally, I think it's too high. However, I have nothing to substantiate my opinion.
Virgilia Kaur Pruthi (she/her)
Expedia Group Senior Director of Product, Head of Trust and Safety • February 1
I would recommend first building a relationship with your technical lead/engineering counterpart. Have them show you how your e-commerce platform (or product area) works end to end, from the backend perspective. Make sure that you first understand the end to end flow and specifically the systems ......Read More
703 Views
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Virgilia Kaur Pruthi (she/her)
Expedia Group Senior Director of Product, Head of Trust and Safety • February 1
What a terrific question! This is one takes time and depending upon your organization will require patience. The best way I have learned, is to ask "why" a particular feature is being prioritized, and the "impact" it is bringing to the customer. The best way to create change is to start with you......Read More
769 Views
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Virgilia Kaur Pruthi (she/her)
Expedia Group Senior Director of Product, Head of Trust and Safety • February 1
I'd love to learn more about what you mean by this. In reality they shouldn't change, your customers would just be internal that's all. You could still measure activation, activation, retention, engagement, resolution time, etc. On the other hand, you could measure self help vs. those who still a......Read More
889 Views
1 request
Virgilia Kaur Pruthi (she/her)
Expedia Group Senior Director of Product, Head of Trust and Safety • February 1
Wonderful, congrats! Get into a rhythm by understanding the business/company goals. Then understand how the tech works (look at the customer/user interface first and then make sure you understand how the system behind the UI works). Begin collecting data in a transparent way and share your learn......Read More
913 Views
1 request
Virgilia Kaur Pruthi (she/her)
Expedia Group Senior Director of Product, Head of Trust and Safety • February 1
Such a great question! When you first set a KPI especially if you are in a new market and/or in a new product/customer space, it can feel uneasy. The best way I have learned is by setting something and tracking it over time, seeing if there is any measurable change. If not start by marking out th......Read More
579 Views
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Virgilia Kaur Pruthi (she/her)
Expedia Group Senior Director of Product, Head of Trust and Safety • February 1
Don't think of it of what you should and should not own. Think about what makes sense to the customers you are focusing on. Then think about where you are in the customer/product lifecycle and product/market fit. What does the overall business care about at this time (e.g. retention vs. acquisiti......Read More
590 Views
1 request
Virgilia Kaur Pruthi (she/her)
Expedia Group Senior Director of Product, Head of Trust and Safety • February 1
Product teams in my opinion consist of product, engineering, and design (at a minimum). With that said, product KPIs should always be shared with engineering since what they are building essentially impacts the KPIs of the product in question. All the work that product teams do should always buil......Read More
653 Views
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Virgilia Kaur Pruthi (she/her)
Expedia Group Senior Director of Product, Head of Trust and Safety • February 1
This could really range based upon the company, your users, your target goals, where you are in your business lifecyle, etc. The most basic ones are: acquisition, activation, retention, revenue, referral You could also be measuring customer lifetime value In regards to the worst KPIs, honestly......Read More
1071 Views
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