AMA: Microsoft Principal Product Manager, Virgilia Kaur Pruthi on Product Management KPIs
February 1 @ 10:00AM PT
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Expedia Group Senior Director of Product, Head of Trust and Safety | Formerly Amazon • 4y
This could really range based upon the company, your users, your target goals, where you are in your business lifecyle, etc. The most basic ones are: acquisition, activat...
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Expedia Group Senior Director of Product, Head of Trust and Safety | Formerly Amazon • 4y
If you are lucky enough to have a PMM partner, then I would create a very transparent RACI chart which showcases who is: R - responsible A - accountable C - consulted I -...
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Expedia Group Senior Director of Product, Head of Trust and Safety | Formerly Amazon • 4y
Interestingly enough I see two trends in the types of KPIs product teams miss. 1) Aligning with the larger's organization or business goals - Ensuring that your product ...
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Expedia Group Senior Director of Product, Head of Trust and Safety | Formerly Amazon • 4y
Creating the right mechanisms to manage your stakeholders is critical to managing up and across. Allowing your stakeholders to stay on the pulse of your product while hav...
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How do you define and set SLAs with engineers?
I'm currently struggling to define checkout error rates for our e-commerce platform. We're currently at 1.5%. Personally, I think it's too high. However, I have nothing to substantiate my opinion.
Expedia Group Senior Director of Product, Head of Trust and Safety | Formerly Amazon • 4y
I would recommend first building a relationship with your technical lead/engineering counterpart. Have them show you how your e-commerce platform (or product area) works ...
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Expedia Group Senior Director of Product, Head of Trust and Safety | Formerly Amazon • 4y
What a terrific question! This is one takes time and depending upon your organization will require patience. The best way I have learned, is to ask "why" a particular fea...
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Expedia Group Senior Director of Product, Head of Trust and Safety | Formerly Amazon • 4y
I'd love to learn more about what you mean by this. In reality they shouldn't change, your customers would just be internal that's all. You could still measure activation...
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Expedia Group Senior Director of Product, Head of Trust and Safety | Formerly Amazon • 4y
Wonderful, congrats! Get into a rhythm by understanding the business/company goals. Then understand how the tech works (look at the customer/user interface first and then...
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Expedia Group Senior Director of Product, Head of Trust and Safety | Formerly Amazon • 4y
Such a great question! When you first set a KPI especially if you are in a new market and/or in a new product/customer space, it can feel uneasy. The best way I have lear...
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Expedia Group Senior Director of Product, Head of Trust and Safety | Formerly Amazon • 4y
Don't think of it of what you should and should not own. Think about what makes sense to the customers you are focusing on. Then think about where you are in the customer...
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Expedia Group Senior Director of Product, Head of Trust and Safety | Formerly Amazon • 4y
Product teams in my opinion consist of product, engineering, and design (at a minimum). With that said, product KPIs should always be shared with engineering since what t...
1085 Views
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Expedia Group Senior Director of Product, Head of Trust and Safety | Formerly Amazon • 4y
This could really range based upon the company, your users, your target goals, where you are in your business lifecyle, etc. The most basic ones are: acquisition, activat...
1649 Views
1 request
Expedia Group Senior Director of Product, Head of Trust and Safety | Formerly Amazon • 4y
It really depends on what type of business it is. For instance, a product feature or product should be so frictionless that it allows users to onboard (adopt) easily once...
1048 Views
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Expedia Group Senior Director of Product, Head of Trust and Safety | Formerly Amazon • 4y
This is a hard one as I am sure there are a ton of layers to unpack here. Whenever there is a question around metrics, I would first look to the customer and understand w...
1164 Views
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