Virgilia Kaur Pruthi (she/her)

If you are lucky enough to have a PMM partner, then I would create a very transparent RACI chart which showcases who is: R - responsible A - accountable C - consulted ...Read More

Creating the right mechanisms to manage your stakeholders is critical to managing up and across. Allowing your stakeholders to stay on the pulse of your product while ...Read More

I'd love to learn more about what you mean by this. In reality they shouldn't change, your customers would just be internal that's all. You could still measure activat...Read More

Interestingly enough I see two trends in the types of KPIs product teams miss.  1) Aligning with the larger's organization or business goals - Ensuring that your produ...Read More

This could really range based upon the company, your users, your target goals, where you are in your business lifecyle, etc. The most basic ones are: acquisition, acti...Read More

Wonderful, congrats! Get into a rhythm by understanding the business/company goals. Then understand how the tech works (look at the customer/user interface first and t...Read More

What a terrific question! This is one takes time and depending upon your organization will require patience. The best way I have learned, is to ask "why" a particular ...Read More

It really depends on what type of business it is. For instance, a product feature or product should be so frictionless that it allows users to onboard (adopt) easily o...Read More

This is a hard one as I am sure there are a ton of layers to unpack here. Whenever there is a question around metrics, I would first look to the customer and understan...Read More

I would recommend first building a relationship with your technical lead/engineering counterpart. Have them show you how your e-commerce platform (or product area) wor...Read More