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Aleks Bass

AMA: Momentive Vice President Of Product Management, Aleks Bass on Product Roadmap & Prioritization

June 16 @ 10:00AM PST
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Momentive Vice President Of Product Management, Aleks Bass on Product Roadmap & Prioritization
Top Questions
How do you determine how much of your roadmap should be focused on existing customers vs prospects?
Aleks Bass
Aleks Bass
Typeform Vice President Product Management • June 15
I find that this type of division can be misleading. In many industries, there is little difference between what an existing customer would want vs what a prospect would want. Many times, the two would like to see the same kinds of capabilities built (but their priorities might be different). I t......Read More
518 Views
1 request
What is your end to end process for prioritizing features on your roadmap?
Aleks Bass
Aleks Bass
Typeform Vice President Product Management • June 15
Prioritization is the most important role of the product management function, and there seems to be a general sense that there is one major moment of prioritization that culminates in a completed roadmap. The reality is that the exercise in prioritization starts much earlier. Like many organizati......Read More
842 Views
2 requests
Which stakeholders have input into your roadmap, and how to balance giving them influence vs control?
Aleks Bass
Aleks Bass
Typeform Vice President Product Management • June 15
There are several stakeholders that have input into our roadmap, a few main partners and collaborators are listed below: * Other Product & Design Teams * Sales/CS teams * Marketing & Growth * Research * And more… Most cross-functional partners just want to be heard and want to understa......Read More
1003 Views
2 requests
How do you handle exec input in the roadmap, and convey a point of view while also accommodating?
Aleks Bass
Aleks Bass
Typeform Vice President Product Management • June 15
The most helpful way to maintain alignment with the exec team is to align early and often on the product vision and strategy. Those conversations will likely surface gaps or areas of misalignment that you can address or close at the strategy level before you ever get into a roadmap discussion. ......Read More
529 Views
2 requests
How does your product team usually work with your product marketing team with building the roadmap?
Aleks Bass
Aleks Bass
Typeform Vice President Product Management • June 15
Our Product Marketing team is a key cross-functional partner and therefore provides us with suggestions, feedback, and market factors they are noticing through several channels. This is one of the ways in which our PMM team influences the roadmap. Additionally, our product marketing and produc......Read More
553 Views
1 request