Aleks Bass

Aleks Bass

Vice President Product Management, Typeform
About
16+ years experience in product management, product marketing, and consumer insights for both B2B SaaS and D2C self-serve products. Expertise in clearly defining and cascading strategic product visions that drive the definition of product roadmaps......more

Content

Aleks Bass
Aleks Bass
Typeform Vice President Product ManagementSeptember 8
Our product development lifecycle process looks very similar to a double diamond design process but with an adapted approach for our organization. While there are best practices for a product development processes, I've found that there is a decent amount of adaptation and adjustment that needs t......Read More
2156 Views
Aleks Bass
Aleks Bass
Typeform Vice President Product ManagementJune 16
There are several stakeholders that have input into our roadmap, a few main partners and collaborators are listed below: * Other Product & Design Teams * Sales/CS teams * Marketing & Growth * Research * And more… Most cross-functional partners just want to be heard and want to understa......Read More
803 Views
Aleks Bass
Aleks Bass
Typeform Vice President Product ManagementJune 16
Prioritization is the most important role of the product management function, and there seems to be a general sense that there is one major moment of prioritization that culminates in a completed roadmap. The reality is that the exercise in prioritization starts much earlier. Like many organizati......Read More
801 Views
Aleks Bass
Aleks Bass
Typeform Vice President Product ManagementFebruary 28
Every new job I've taken has had a pretty specific challenge I was hired to solve, and I was fortunate to have that clarity (at least at a high level).  When I start in the new role, I focus on the following elements: * Build relationships with my team and cross-functional partners * Learn ......Read More
777 Views
Aleks Bass
Aleks Bass
Typeform Vice President Product ManagementSeptember 7
There is an interesting tension here between looking at problem spaces from a variety of angles to make sure you have a sound and differentiated strategy that is worth pursuing and inciting decision paralysis by having too many individuals involved in the process. And the truth is, it depends on ......Read More
752 Views
Aleks Bass
Aleks Bass
Typeform Vice President Product ManagementDecember 15
The following sources of feedback are very important to me and my team:  Customers our PM team is directly in contact with, as well as our direct digital feedback channels in the application Sales Teams - why do we lose deals, and why are we winning deals? Who is asking for what, and what i......Read More
710 Views
Aleks Bass
Aleks Bass
Typeform Vice President Product ManagementDecember 15
My objectives when meeting new stakeholders are centered around finding out more about them as a person and how they like to work, understanding their objectives, and getting feedback from them about what their experience with my team, function, and the broader organization has been. Here are som......Read More
707 Views
Aleks Bass
Aleks Bass
Typeform Vice President Product ManagementApril 19
The 30/60/90 plan is very helpful for anyone coming into a new role, but specifically for PMs there is a simpler way to break it down. This won't libe up perfectly, but I'd think of it as a product managment process... your first 30 days are for discovery. You are talking to people learning about......Read More
681 Views
Aleks Bass
Aleks Bass
Typeform Vice President Product ManagementDecember 15
Product intuition is that elusive skill that we all look for and want to select, nurture, and encourage in our team members. If I had to break down product intuition, I’d break it down into the following parts: * Experience - having made the mistakes that make you aware of what to look out f......Read More
677 Views
Aleks Bass
Aleks Bass
Typeform Vice President Product ManagementFebruary 28
There are very few hills from a professional perspective that I would be willing to die on, but this is definitely one of them. I absolutely believe that fully remote product teams can work in the long term. I currently lead a fully remote team and I've seen some of the best product management wo......Read More
676 Views
Credentials & Highlights
Vice President Product Management at Typeform
Top Product Management Mentor List
Top 10 Product Management Contributor
Lives In South Jordan, Utah, United States
Knows About Managing Mature Products, Product Management Career Path, Establishing Product Manage......more