Aleks Bass
Vice President Product Management, SurveyMonkey
About
16+ years experience in product management, product marketing, and consumer insights for both B2B SaaS and D2C self-serve products. Expertise in clearly defining and cascading strategic product visions that drive the definition of product roadmaps......more
Content
Aleks Bass
SurveyMonkey Vice President Product Management • September 7
Our product development lifecycle process looks very similar to a double diamond design process but with an adapted approach for our organization. While there are best practices for a product development processes, I've found that there is a decent amount of adaptation and adjustment that needs t......Read More
1390 Views
Aleks Bass
SurveyMonkey Vice President Product Management • June 15
Prioritization is the most important role of the product management function, and there seems to be a general sense that there is one major moment of prioritization that culminates in a completed roadmap. The reality is that the exercise in prioritization starts much earlier. Like many organizati......Read More
691 Views
Aleks Bass
SurveyMonkey Vice President Product Management • February 28
Every new job I've taken has had a pretty specific challenge I was hired to solve, and I was fortunate to have that clarity (at least at a high level). When I start in the new role, I focus on the following elements: * Build relationships with my team and cross-functional partners * Learn ......Read More
644 Views
Aleks Bass
SurveyMonkey Vice President Product Management • February 27
There are very few hills from a professional perspective that I would be willing to die on, but this is definitely one of them. I absolutely believe that fully remote product teams can work in the long term. I currently lead a fully remote team and I've seen some of the best product management wo......Read More
592 Views
Aleks Bass
SurveyMonkey Vice President Product Management • June 15
At Momentive there are several stakeholders that have input into our roadmap, a few main partners and collaborators are listed below: * Other Product & Design Teams * Sales/CS teams * Marketing & Growth * Research * And more… Most cross-functional partners just want to be heard and want to......Read More
590 Views
Aleks Bass
SurveyMonkey Vice President Product Management • September 7
There is an interesting tension here between looking at problem spaces from a variety of angles to make sure you have a sound and differentiated strategy that is worth pursuing and inciting decision paralysis by having too many individuals involved in the process. And the truth is, it depends on ......Read More
585 Views
Aleks Bass
SurveyMonkey Vice President Product Management • September 7
I recommend triangulation as much as is possible. Without a QA function, engineering should be checking to make sure from a technical standpoint that what they have built works. Product and design should also be checking to make sure that the experience you have been cultivating is going to creat......Read More
566 Views
Aleks Bass
SurveyMonkey Vice President Product Management • February 27
Data should be used to inform product management decisions rather than drive them. A product manager should lead with intuition and use data to support their assumptions. Data should be used to inform decisions, but it should not be the only factor in making decisions. It is important for product......Read More
553 Views
Aleks Bass
SurveyMonkey Vice President Product Management • December 14
My objectives when meeting new stakeholders are centered around finding out more about them as a person and how they like to work, understanding their objectives, and getting feedback from them about what their experience with my team, function, and the broader organization has been. Here are som......Read More
527 Views
Aleks Bass
SurveyMonkey Vice President Product Management • December 14
The following sources of feedback are very important to me and my team: Customers our PM team is directly in contact with, as well as our direct digital feedback channels in the application Sales Teams - why do we lose deals, and why are we winning deals? Who is asking for what, and what i......Read More
524 Views
Credentials & Highlights
Vice President Product Management at SurveyMonkey
Top Product Management Mentor List
Top 10 Product Management Contributor
Lives In South Jordan, Utah, United States
Knows About Establishing Product Management, Personas, Enterprise Product Management, Managing Ma......more