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Aleks Bass
Vice President Product Management, Typeform
About
16+ years experience in product management, product marketing, and consumer insights for both B2B SaaS and D2C self-serve products. Expertise in clearly defining and cascading strategic product visions that drive the definition of product roadmaps......more
Content
Aleks Bass
Typeform Vice President Product Management • September 7
Our product development lifecycle process looks very similar to a double diamond design process but with an adapted approach for our organization. While there are best practices for a product development processes, I've found that there is a decent amount of adaptation and adjustment that needs t......Read More
2456 Views
Aleks Bass
Typeform Vice President Product Management • June 15
There are several stakeholders that have input into our roadmap, a few main partners and collaborators are listed below: * Other Product & Design Teams * Sales/CS teams * Marketing & Growth * Research * And more… Most cross-functional partners just want to be heard and want to understa......Read More
1008 Views
Aleks Bass
Typeform Vice President Product Management • September 7
There is an interesting tension here between looking at problem spaces from a variety of angles to make sure you have a sound and differentiated strategy that is worth pursuing and inciting decision paralysis by having too many individuals involved in the process. And the truth is, it depends on ......Read More
877 Views
Aleks Bass
Typeform Vice President Product Management • June 15
Prioritization is the most important role of the product management function, and there seems to be a general sense that there is one major moment of prioritization that culminates in a completed roadmap. The reality is that the exercise in prioritization starts much earlier. Like many organizati......Read More
842 Views
Aleks Bass
Typeform Vice President Product Management • December 15
The following sources of feedback are very important to me and my team: Customers our PM team is directly in contact with, as well as our direct digital feedback channels in the application Sales Teams - why do we lose deals, and why are we winning deals? Who is asking for what, and what i......Read More
842 Views
Aleks Bass
Typeform Vice President Product Management • April 18
The 30/60/90 plan is very helpful for anyone coming into a new role, but specifically for PMs there is a simpler way to break it down. This won't libe up perfectly, but I'd think of it as a product managment process... your first 30 days are for discovery. You are talking to people learning about......Read More
828 Views
Aleks Bass
Typeform Vice President Product Management • December 14
My objectives when meeting new stakeholders are centered around finding out more about them as a person and how they like to work, understanding their objectives, and getting feedback from them about what their experience with my team, function, and the broader organization has been. Here are som......Read More
825 Views
Aleks Bass
Typeform Vice President Product Management • February 28
Every new job I've taken has had a pretty specific challenge I was hired to solve, and I was fortunate to have that clarity (at least at a high level). When I start in the new role, I focus on the following elements: * Build relationships with my team and cross-functional partners * Learn ......Read More
820 Views
Aleks Bass
Typeform Vice President Product Management • December 14
Product intuition is that elusive skill that we all look for and want to select, nurture, and encourage in our team members. If I had to break down product intuition, I’d break it down into the following parts: * Experience - having made the mistakes that make you aware of what to look out f......Read More
800 Views
Aleks Bass
Typeform Vice President Product Management • April 18
Every organization is different and has a different culture, different role definitions, different ways of getting work done, different objectives, secret sources of power, and unwritten rules. Finding out about as many of these things as you can as quickly as possible will be extremely helpful t......Read More
711 Views
Credentials & Highlights
Vice President Product Management at Typeform
Lives In South Jordan, Utah, United States
Knows About Product Management Skills, Enterprise Product Management, Managing Mature Products, P......more