AMA: Notable Head of Product, Tom Alterman on Roadmap Planning
October 26 @ 10:00AM PST
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Notable Head of Product, Tom Alterman on Roadmap Planning
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Tom Alterman
Notable Head of Product • October 26
The simple answer here is prove that you're approach will make them more money. Here are some more tactical suggestions: * Build trust and credibility with sales leadership. This means showing them that you understand their business goals and priorities, and that you are committed to h......Read More
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Tom Alterman
Notable Head of Product • October 26
When prioritizing your roadmap, focus on the initiatives that will have the biggest impact on your strategy and goals. If you have a retention problem, focus on improving that before worrying about new prospects. And if there is a lot of opportunity to expand with your current customers, focus o......Read More
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Tom Alterman
Notable Head of Product • October 26
The short answer here is Mission -> Vision -> Strategy -> Goals -> Projects/Features. Focus on things that way round and it will be clear what features to prioritize. I'd recommend this fantastic article for a play by play with examples of how to run a great planning process using this structu......Read More
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Tom Alterman
Notable Head of Product • October 26
A roadmap is a conclusion to a story that starts with a mission and then continues with a vision, strategy and goals. If you're pivoting, I presume you've already shared why that's happening and the new vision you're pivoting towards. If not, then that's what you need to do first. After that you......Read More
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Tom Alterman
Notable Head of Product • October 26
Don't force them to say no, get them to say "Hell Yes!" If the leadership team is not willing to commit to one segment, and you believe that's needed to succeed, then don't make them choose. Get them excited about a specific segment and how it is the fastest path to achieving their goals. Once ......Read More
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Tom Alterman
Notable Head of Product • October 26
My general rule is that you should only share projects with customers that you're at least 80% confident you're going to deliver in the timeframe you indicate. This could be even higher in an B2B SaaS company where customers might buy your product based on that roadmap. I'd therefore be very con......Read More
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