Tom Alterman
Head of Product, Notable
Content
Tom Alterman
Notable Head of Product • May 17
The question I love asking every candidate is "tell me the story of the most impactful thing you’ve ever worked on." I like this question for several reasons: * It works for every level of experience. For experienced PMs, I’m expecting to hear about a very important product they worked on. F......Read More
12434 Views
Tom Alterman
Notable Head of Product • May 17
At Asana, we don't use leveled job titles to indicate seniority (e.g. Product Manager III or Senior Director of Marketing), but that doesn't mean that we don't have management structures in place. Instead, we use Success Guides for every team that help employees understand what success looks like......Read More
7914 Views
Tom Alterman
Notable Head of Product • October 26
When prioritizing your roadmap, focus on the initiatives that will have the biggest impact on your strategy and goals. If you have a retention problem, focus on improving that before worrying about new prospects. And if there is a lot of opportunity to expand with your current customers, focus o......Read More
2238 Views
Tom Alterman
Notable Head of Product • October 26
My general rule is that you should only share projects with customers that you're at least 80% confident you're going to deliver in the timeframe you indicate. This could be even higher in an B2B SaaS company where customers might buy your product based on that roadmap. I'd therefore be very con......Read More
2203 Views
Tom Alterman
Notable Head of Product • October 26
The short answer here is Mission -> Vision -> Strategy -> Goals -> Projects/Features. Focus on things that way round and it will be clear what features to prioritize. I'd recommend this fantastic article for a play by play with examples of how to run a great planning process using this structu......Read More
2150 Views
Tom Alterman
Notable Head of Product • October 26
The simple answer here is prove that you're approach will make them more money. Here are some more tactical suggestions: * Build trust and credibility with sales leadership. This means showing them that you understand their business goals and priorities, and that you are committed to h......Read More
2148 Views
Tom Alterman
Notable Head of Product • October 26
Don't force them to say no, get them to say "Hell Yes!" If the leadership team is not willing to commit to one segment, and you believe that's needed to succeed, then don't make them choose. Get them excited about a specific segment and how it is the fastest path to achieving their goals. Once ......Read More
2122 Views
Tom Alterman
Notable Head of Product • October 26
A roadmap is a conclusion to a story that starts with a mission and then continues with a vision, strategy and goals. If you're pivoting, I presume you've already shared why that's happening and the new vision you're pivoting towards. If not, then that's what you need to do first. After that you......Read More
2114 Views
Tom Alterman
Notable Head of Product • May 17
We often say that growth at Asana is more like a climbing wall than a ladder—you can choose different paths, get stronger with each foothold, and truly enjoy your journey along the way. That is doubly true for product roles. You get exposure to so many parts of the business that you may realize y......Read More
1172 Views
Tom Alterman
Notable Head of Product • April 23
Deciding to launch a second product and transform into a multi-product company isn't just about diversifying your portfolio—it's a strategic choice that should be deeply aligned with your long-term vision and the realities of the market. It's crucial you base this decision on solid evidence and c......Read More
201 Views
Credentials & Highlights
Head of Product at Notable
Product Management AMA Contributor
Knows About Building a Product Management Team, Product Management Skills, Enterprise Product Man......more