Tom Alterman

The question I love asking every candidate is "tell me the story of the most impactful thing you’ve ever worked on." I like this question for several reasons: It works f...

At Asana, we don't use leveled job titles to indicate seniority (e.g. Product Manager III or Senior Director of Marketing), but that doesn't mean that we don't have manag...

My general rule is that you should only share projects with customers that you're at least 80% confident you're going to deliver in the timeframe you indicate. This could...

When prioritizing your roadmap, focus on the initiatives that will have the biggest impact on your strategy and goals.If you have a retention problem, focus on improving ...

The short answer here is Mission -> Vision -> Strategy -> Goals -> Projects/Features. Focus on things that way round and it will be clear what features to pri...

Don't force them to say no, get them to say "Hell Yes!"If the leadership team is not willing to commit to one segment, and you believe that's needed to succeed, then don'...

The simple answer here is prove that you're approach will make them more money.Here are some more tactical suggestions:Build trust and credibility with sales leadership. ...

A roadmap is a conclusion to a story that starts with a mission and then continues with a vision, strategy and goals. If you're pivoting, I presume you've already shared...

We often say that growth at Asana is more like a climbing wall than a ladder—you can choose different paths, get stronger with each foothold, and truly enjoy your journey...

It really depends on what the problem statement is and the hypothesis is. If it's about learning from existing needs and behaviors I conduct interviews, surveys, and some...