AMA: Optimizely Chief Product Officer, Rupali Jain on Product Innovation

Balancing big bets and incremental improvements on a product roadmap is essential for long-term success. I believe in a strategic blend that aligns with the company visio...

The answer really depends on the size and scope of the idea. Making a case for a big idea is a mix of storytelling and hard facts. Here's my approach Start with the St...

To generate new product ideas, get a cross functional mix of folks who know their stuff about your business and customers. Then, dive in to a brainstorm using Jobs-to-Be-...

I firmly believe that companies need to democratize sourcing of breakthrough ideas across the organization. No single "innovation" team/squad should be designated to cre...

There are several traps that product managers fall into when innovating on existing products. I'm outlining a few key ones below Trap: One common misstep is getting too ...

Staying updated on emerging trends and technologies is important for ensuring that products remain competitive and relevant in the market. A caution however is to ensure ...