Rupali Jain

Rupali Jain

Chief Product Officer, Optimizely

Content

Rupali Jain
Rupali Jain
Optimizely Chief Product OfficerMarch 1
While there are different specific metrics that marketing and product teams track for product launches, what's critical is the alignment between the two and agreement on the metrics to track prior to the launch. Some examples of metrics tracked by each team: * Product team: Satisfaction, usage......Read More
1847 Views
Rupali Jain
Rupali Jain
Optimizely Chief Product OfficerMarch 1
I'm going to suggest a few processes, but please do scale each process to the size of the organization. Treat your processes like you treat your product - establish 2-3 internal customer problems that are actually worth solving, and solve them with an MVP of a process and iterate as you learn - d......Read More
1449 Views
Rupali Jain
Rupali Jain
Optimizely Chief Product OfficerMarch 1
The simple answer is to hire PMs :) .  That said, I'm assuming you are asking more of how to structure the team to scale to the needs of the organization as you hire * Define the discipline: Hire PMs that align with your definition of product management. You'll also need to setup the discipl......Read More
1010 Views
Rupali Jain
Rupali Jain
Optimizely Chief Product OfficerMarch 1
Whether you are the first hire or an early leadership hire that is trying to establish the product management function, the most important aspect is to show value.  Beyond that, there are a few critical aspects of setting up the function * Align with the CEO/Leadership team: You hopefully estab......Read More
787 Views
Rupali Jain
Rupali Jain
Optimizely Chief Product OfficerDecember 6
The answer really depends on the size and scope of the idea. Making a case for a big idea is a mix of storytelling and hard facts. Here's my approach 1. Start with the Story: Describe the problem your breakthrough idea tackles. Paint a vivid picture of why it's a big deal—make it relatabl......Read More
674 Views
Rupali Jain
Rupali Jain
Optimizely Chief Product OfficerMarch 1
There are different types of updates that need to be communicated to the rest of the company and how those get communicated is different * Vision/Roadmap: At least annually, live at the annual kickoff to the company.  A recording should be available at all times, as well as part of the sa......Read More
566 Views
Rupali Jain
Rupali Jain
Optimizely Chief Product OfficerDecember 6
Balancing big bets and incremental improvements on a product roadmap is essential for long-term success. I believe in a strategic blend that aligns with the company vision, market demands and lifecycle of the product By definition "Big Bets" are are game-changers, high-impact initiatives that ......Read More
509 Views
Rupali Jain
Rupali Jain
Optimizely Chief Product OfficerDecember 6
Staying updated on emerging trends and technologies is important for ensuring that products remain competitive and relevant in the market. A caution however is to ensure that I spend more time understanding customer needs than simply focusing on the broad market trends. i.e. in a hypothetical wor......Read More
454 Views
Rupali Jain
Rupali Jain
Optimizely Chief Product OfficerDecember 6
To generate new product ideas, get a cross functional mix of folks who know their stuff about your business and customers. Then, dive in to a brainstorm using Jobs-to-Be-Done or Design Thinking—these methods are top-notch for brainstorming. There are different flavors to this, but I'm not prescri......Read More
424 Views
Rupali Jain
Rupali Jain
Optimizely Chief Product OfficerDecember 6
I firmly believe that companies need to democratize sourcing of breakthrough ideas across the organization. No single "innovation" team/squad should be designated to create the ideas. Fostering an environment conducive to creativity, exploration, and risk-taking is critical to democratize innova......Read More
420 Views
Credentials & Highlights
Chief Product Officer at Optimizely
Top Product Management Mentor List
Top 10 Product Management Contributor