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Rupali Jain
Chief Product Officer, Optimizely
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Rupali Jain
Optimizely Chief Product Officer • March 1
While there are different specific metrics that marketing and product teams track for product launches, what's critical is the alignment between the two and agreement on the metrics to track prior to the launch. Some examples of metrics tracked by each team: * Product team: Satisfaction, usage......Read More
1918 Views
Rupali Jain
Optimizely Chief Product Officer • March 1
I'm going to suggest a few processes, but please do scale each process to the size of the organization. Treat your processes like you treat your product - establish 2-3 internal customer problems that are actually worth solving, and solve them with an MVP of a process and iterate as you learn - d......Read More
1623 Views
Rupali Jain
Optimizely Chief Product Officer • December 6
The answer really depends on the size and scope of the idea. Making a case for a big idea is a mix of storytelling and hard facts. Here's my approach 1. Start with the Story: Describe the problem your breakthrough idea tackles. Paint a vivid picture of why it's a big deal—make it relatabl......Read More
1079 Views
Rupali Jain
Optimizely Chief Product Officer • March 1
The simple answer is to hire PMs :) . That said, I'm assuming you are asking more of how to structure the team to scale to the needs of the organization as you hire * Define the discipline: Hire PMs that align with your definition of product management. You'll also need to setup the discipl......Read More
1047 Views
Rupali Jain
Optimizely Chief Product Officer • March 1
Whether you are the first hire or an early leadership hire that is trying to establish the product management function, the most important aspect is to show value. Beyond that, there are a few critical aspects of setting up the function * Align with the CEO/Leadership team: You hopefully estab......Read More
832 Views
Rupali Jain
Optimizely Chief Product Officer • March 1
There are different types of updates that need to be communicated to the rest of the company and how those get communicated is different * Vision/Roadmap: At least annually, live at the annual kickoff to the company. A recording should be available at all times, as well as part of the sa......Read More
707 Views
Rupali Jain
Optimizely Chief Product Officer • December 6
Balancing big bets and incremental improvements on a product roadmap is essential for long-term success. I believe in a strategic blend that aligns with the company vision, market demands and lifecycle of the product By definition "Big Bets" are are game-changers, high-impact initiatives that ......Read More
663 Views
Rupali Jain
Optimizely Chief Product Officer • December 6
Staying updated on emerging trends and technologies is important for ensuring that products remain competitive and relevant in the market. A caution however is to ensure that I spend more time understanding customer needs than simply focusing on the broad market trends. i.e. in a hypothetical wor......Read More
484 Views
Rupali Jain
Optimizely Chief Product Officer • December 6
I firmly believe that companies need to democratize sourcing of breakthrough ideas across the organization. No single "innovation" team/squad should be designated to create the ideas. Fostering an environment conducive to creativity, exploration, and risk-taking is critical to democratize innova......Read More
454 Views
Rupali Jain
Optimizely Chief Product Officer • December 6
To generate new product ideas, get a cross functional mix of folks who know their stuff about your business and customers. Then, dive in to a brainstorm using Jobs-to-Be-Done or Design Thinking—these methods are top-notch for brainstorming. There are different flavors to this, but I'm not prescri......Read More
449 Views
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Chief Product Officer at Optimizely
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