AMA: PayPal VP, Product, Clara Lee on SMB Product Management

SMB product table stakes typically include self-serve onboarding, intuitive UX, pricing that fits their value proposition. Depending on the SMB's budget, growth trajector...

Across companies, I’ve structured teams in two different ways:By job to be done (JTBD) or domain. For me, this structure has made sense when there is a clear ideal custom...

The strategies will depend on your SMB segmentation and/or ICP needs – two things to keep in mind: You need to earn the right to upsell / cross-sell. This is about timing...

Gartner defines SMBs as businesses with fewer than 1000 employees and less than $1B in revenue. That is broad – from microbusinesses that operate out of a solopreneur’s g...

In addition to deeply understanding SMB needs and pain points, the products that win:Demonstrate speed to value; onboard customers with minimal friction and leverage intu...