Anton Kravchenko

AMA: Carta Director of Product Management, Anton Kravchenko on Developing Your Product Management Career

February 3 @ 10:00AM PT
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Anton Kravchenko
Carta Sr. Director of Product Management | Formerly Salesforce, MuleSoft, Apple4y
Leveling up to Dr level meant being a point of contact for many people at the company, which meant more inquiries from sales, customers, leadership, and other product tea...
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1112 Views
3 requests
What's something that you didn't know it took to become a Director back when you were a senior product manager?
Something that you didn't know you would need to do that you only realized later.
Anton Kravchenko
Carta Sr. Director of Product Management | Formerly Salesforce, MuleSoft, Apple4y
Typically, promotions are the result of an individual's performance and business needs. In other words, it's hard to make a case for becoming a Director if your area can ...
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1118 Views
5 requests
Anton Kravchenko
Carta Sr. Director of Product Management | Formerly Salesforce, MuleSoft, Apple4y
To make this decision, I think of opportunity, ambitions, passion, and time: Opportunity - obviously there is a matter of compensation, but there is also an opportunity ...
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1019 Views
4 requests
Anton Kravchenko
Carta Sr. Director of Product Management | Formerly Salesforce, MuleSoft, Apple4y
There are different ways you can think about it, but I like to think about PMs as those that build new products (0-->1) and PMs that come in to manage an existing prod...
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1258 Views
2 requests
Anton Kravchenko
Carta Sr. Director of Product Management | Formerly Salesforce, MuleSoft, Apple4y
There are different paths that each product manager takes, but the common ones I've seen are: 1. Joining a tech company as an Associate PM or an intern straight from coll...
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1483 Views
3 requests
Anton Kravchenko
Carta Sr. Director of Product Management | Formerly Salesforce, MuleSoft, Apple4y
Let me break it down by covering 3 different levels of PMs: Associate PM -- the bar here is that you have great critical thinking, clear communication, energy, and a mix...
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1025 Views
4 requests
Anton Kravchenko
Carta Sr. Director of Product Management | Formerly Salesforce, MuleSoft, Apple4y
Different folks would enjoy different things e.g. if you are an introvert -- the IC track might be more suitable as you will be spending a good chunk of your time creatin...
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1155 Views
3 requests
Anton Kravchenko
Carta Sr. Director of Product Management | Formerly Salesforce, MuleSoft, Apple4y
It's less about metrics and more about the outcomes you are creating for the business. For example, you might bring 10,000 new users or improve a UX for a specific featur...
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1347 Views
2 requests
Anton Kravchenko
Carta Sr. Director of Product Management | Formerly Salesforce, MuleSoft, Apple4y
If you enjoy Product, a typical path is either to become a people manager, remain IC, or quit to start your own thing. In big companies like Salesforce, there are plenty ...
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1068 Views
2 requests
Anton Kravchenko
Carta Sr. Director of Product Management | Formerly Salesforce, MuleSoft, Apple4y
There are different paths that each product manager takes, but the common ones I've seen are: 1. Joining a tech company as an Associate PM or an intern straight from coll...
...Read More
3587 Views
2 requests
Anton Kravchenko
Carta Sr. Director of Product Management | Formerly Salesforce, MuleSoft, Apple4y
To make the decision, I think of opportunity, ambitions, passion, and time: Opportunity - obviously there is a matter of compensation, but there is also an opportunity f...
...Read More
1026 Views
2 requests
Anton Kravchenko
Carta Sr. Director of Product Management | Formerly Salesforce, MuleSoft, Apple4y
My favorite interview question was asked by a hiring manager ~8 years ago when I interviewed for an Associate PM position at MuleSoft. I was asked the following: "Imagine...
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2316 Views
2 requests
Anton Kravchenko
Carta Sr. Director of Product Management | Formerly Salesforce, MuleSoft, Apple4y
My biggest frustration is that I let people down. Currently, I work with teams of 50+ people, which means I need to be available all the time. The more senior as a PM you...
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1436 Views
3 requests