AMA: Salesforce Senior Director of Product, Agentforce AI Platform, Deepak Mukunthu on Product Management KPI's

To avoid proxy KPIs, start by clarifying the real outcome you want — the change in user or business behavior that defines success. Then ask: “If this KPI moves, does it p...

With a self-serve product, KPIs shift from sales-driven outcomes to user-driven conversion and value realization.Since users onboard, explore, and purchase without human ...

Feature adoption should be a shared KPI with clear stage ownership:Product Marketing (PMM) owns awareness and intent — ensuring users know about the feature and want to t...

When a product isn’t directly monetized, business impact should be measured through proxy metrics that tie user value to strategic or financial outcomes.Start by asking: ...

Strong Product Management OKRs tie user value, business impact, and execution excellence together. Examples:Objective 1: Deliver products users love and adopt quicklyKR1:...

I start by asking one question: “What user or business behavior proves this product is succeeding?”From there, I map a causal chain — user problem → product outcome → bus...

When entering new markets, KPI setting feels arbitrary because data is scarce — but it doesn’t have to be guesswork. The key is to anchor goals in learning, not precision...

Some of the worst KPIs for Product Managers are those that reward activity over impact or ignore user value. Examples:Number of features shipped — encourages output, not ...

One of the most overlooked KPIs in product teams is Time-to-Value (TTV) — how quickly a user experiences the core value after adopting the product.Teams often obsess over...

In a successful product launch, Product Management (PM) and Product Marketing (PMM) own complementary halves of the same story — PM focuses on what and why, PMM on how an...

Yes — Gen AI has become an invaluable layer in internal communication and stakeholder reporting. I’ve used it to synthesize complex product insights into clear, executive...