AMA: Salesforce Senior Director of Product Management, Manjeet Singh on Product Strategy

Great Question. I focus on three key areas: continuous innovation, deep customer understanding, and strategic differentiation. Here's my approach:Continuous Innovation:Ma...

This is a 3 parts question, so let me take it one by one:Balancing user requests with optimal design: This comes down to mastering the art of prioritization as a PM.Pick ...

I typically use a multi-tiered reporting approach:Weekly: Brief updates to immediate team and key stakeholdersFormat: Short email or Slack updateContent: High-level progr...

Stakeholder identification varies by the company size, culture, how decision making happens and types of the product (B2B vs B2C). But in general key stakeholders needing...

Here is my simplified formula to protect the strategy:Product Strategy Protection = (Clear Communication + Sales Enablement + Data-Driven Decision Making + Collaboration)...

First, Evaluate how disruptive gen AI is to your businessIf I don’t do anything, can competitors with gen AI make me obsolete?Creative work: advertising, design, gaming, ...

Understanding a customer’s ideal outcome or JTBD is crucial for product managers because it aligns product development with what truly matters to users. When you grasp th...

Short answer: When product strategy is successful, everyone can feel it easily (employees, customer, patterns..)Long answer: You know your product strategy is successful ...

Focus on the Core, Expand with PurposeFirst focus on growing and protecting your core (what product area is a cash cow for your business). Always play by strength before ...

Markets trends works as your tailwind or headwind. You should be continosly scanning the macro and micros trends and make an educated guess of where the puck is going.. f...

The core of product strategy is to answer the question "how you will differentiate"Once you have a differentiated offering (based on internal alignment) then you can vali...

Creating a successful strategy involves several key steps1. Market research + Customer and competitors insights2. Start defining Goals and Objective3. Develop positioning...

If your execs are pushing your product in a different direction from your customer & market input, try to understand why that is. In most cases, exec have some more i...

In my world (B2B AI driven product) we revisit our strategy every 3-6 months and make adjustment based on new learning from customers, sales team, market research and pro...

I think strategy skills can be build and improved over time by continuous practice and asking the right questions. And build habit of thoughtfully writing your strategy a...