AMA: Salesloft Senior Director of Product Management, Anushka Anand on Building 0-1 Products

June 25, 2025 @ 11:00AM PT

What is your first step in developing a 0-1 product?

I haven't heard the phrase 0-1 products before and would love to learn more about it.

Anushka Anand

Salesforce Director of Product Management, Tableau Next • 1y

0-1 product refers to building a new type of product or capability - new to the company (Tableau Prep) or new altogether but possible because of technology or market forces (think social networking). The first step is to identify an underserved customer pain point that is aligned with your business objectives. Some questions to ask to get here:- Where do we think there's whitespace or change in the market?- Who’s underserved or facing new challenges (e.g., due to tech shifts, regulation, budget ...Read More

1,058 Views

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What is the best way to get feedback to validate problems?

Anushka Anand

Salesforce Director of Product Management, Tableau Next • 1y

Lots of interviews with the target persona. I recommend using the job to be done framework to deeply understand the social, emotional pushes of the situation and pulls towards a new solution. The framework outlines types of questions that draw out nuances about the customer problem and pain. Then validate that a solution to the problem is feasible to your team and aligned to your company strategy.

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How do you know when to invest in a second product and become a multi-product company vs innovating on your existing product?

Anushka Anand

Salesforce Director of Product Management, Tableau Next • 1y

The way to grow a company and to expand the revenue it can target is to expand the TAM through more offerings or new products particularly if there is a defensible market opportunity in the area. When you think you’ve maximized your product’s core growth levers or the customer base has unmet needs that aren’t a natural fit for the existing product, you build an new one that fits your company’s strategy. Sometimes a “new product” is a new SKU that you can sell that packages up capabilities that s ...Read More

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What are the top mistakes product managers make when building a 0 to 1 product?

Anushka Anand

Salesforce Director of Product Management, Tableau Next • 1y

The top mistakes are: Having too narrow a set of customers, or none at all, who help validate the solution and approach. You need a diverse set so you can factor in requirements that lead to customer adoption from the target customers you want to sell to. Not exploring options - different solution approaches, experiences and even pain points to focus on. Getting married to an idea early on will dramatically limit future work. Not shipping early and often - it’s important to build incrementally, ...Read More

683 Views

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At what point is a solution ready to be shipped?

Anushka Anand

Salesforce Director of Product Management, Tableau Next • 1y

There are multiple factors that go into this decision including competitive pressure, business and GTM priorities on top of customer validation. The most important one for product viability is customer validation which can be understood through early access and iteration on versions to help you evaluate you have the right core set of features and right experience to get customer adoption and delight.

1,031 Views

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Has working remotely impacted your ability to deliver products?

Anushka Anand

Salesforce Director of Product Management, Tableau Next • 1y

I think the pace of product delivery depends on the type of company more so that whether it's remote-first or all in-person. Working remotely definitely impacts how teams work together to deliver products. It's important to build relationships with key stakeholders and align on goals to be able to collaborate effectively, inspire high-functioning teams and demand big results.

3,387 Views

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Under what circumstances is it worthwhile to pursue a 0-1 product that can be easily duplicated by a large competitor?

Often times, early product start out as features. My worry is that a competitor would just copy us and then wipe us out.

Anushka Anand

Salesforce Director of Product Management, Tableau Next • 1y

It’s worthwhile to pursue new products when you can articulate a clear differentiator or unique value proposition that your product or platform can deliver customers, or segment of customers. Your team’s ability to execute on the idea (if faster or better UX than a large competitor) can also bring benefits like first mover advantage, revenue and positive company reputation.

1,250 Views

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How do you balance prioritizing current customer needs vs where technology is going with AI?

Anushka Anand

Salesforce Director of Product Management, Tableau Next • 1y

You evaluate the company’s business objectives (TAM expansion vs. churn prevention, etc.), market trends and competitive pressure to determine how you allocate resources across current capabilities and new innovations or strategic bets. With generative AI and agents, a lot of customer needs can be solved in new ways so its worth exploring new technology/experiences as new solutions to existing customer pain points.

1,774 Views

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I subscribe to the Ried Hoffman quote - “If You're Not Embarrassed By The First Version Of Your Product, You’ve Launched Too Late.” How do you actually live this out in a larger company where there is internal anxiety?

Anushka Anand

Salesforce Director of Product Management, Tableau Next • 1y

You work with a set of customers who are your design partners (represent your target customer base) to validate iterations of the product - the set of features, the product experience, the solution approach, etc. Authentic feedback from the potential customers helps you not only hone early versions but also build up quantitative (usage) and qualitative (CSAT) data to appease anxiety around launching a new product and gauging its readiness. You’ll never solve all customer requests for any product ...Read More

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How do you get inspiration for product design when it comes to designing a new product?

After gathering all the requirements and having great insights into users pinpoints, studied competitors, and market trends, How do you then get the inspiration for design layout before talking to your designer to translate all of this into an intuitive user experience

Anushka Anand

Salesforce Director of Product Management, Tableau Next • 1y

Even before visuals, clarify what experience needs to exist for the user to succeed. Write a “day in the life” narrative for your user, showing how they’ll use your product to complete the job. Draw a low-fidelity journey map with key steps and emotions: What should they feel at each point (relief, confidence, momentum)? Explore Adjacent Product Spaces. What tools does your user love and trust - what tools do you love and trust? Think about the patterns of onboarding flows, core experience, valu ...Read More

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AMA: Salesloft Senior Director of Product Management, Anushka Anand on Building 0-1 Products

View AMA Answers

What is your first step in developing a 0-1 product?

What is the best way to get feedback to validate problems?

How do you know when to invest in a second product and become a multi-product company vs innovating on your existing product?

What are the top mistakes product managers make when building a 0 to 1 product?

At what point is a solution ready to be shipped?

Has working remotely impacted your ability to deliver products?

Under what circumstances is it worthwhile to pursue a 0-1 product that can be easily duplicated by a large competitor?

How do you balance prioritizing current customer needs vs where technology is going with AI?

I subscribe to the Ried Hoffman quote - “If You're Not Embarrassed By The First Version Of Your Product, You’ve Launched Too Late.” How do you actually live this out in a larger company where there is internal anxiety?

How do you get inspiration for product design when it comes to designing a new product?