AMA: Salesloft Senior Director of Product Management, Anushka Anand on Building 0-1 Products
June 25 @ 11:00AM PT
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How do you get inspiration for product design when it comes to designing a new product?
After gathering all the requirements and having great insights into users pinpoints, studied competitors, and market trends, How do you then get the inspiration for design layout before talking to your designer to translate all of this into an intuitive user experience
Salesforce Director of Product Management, Tableau Next • 11mo
Even before visuals, clarify what experience needs to exist for the user to succeed.Write a “day in the life” narrative for your user, showing how they’ll use your produc...
1399 Views
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Salesforce Director of Product Management, Tableau Next • 11mo
You evaluate the company’s business objectives (TAM expansion vs. churn prevention, etc.), market trends and competitive pressure to determine how you allocate resources ...
1754 Views
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Salesforce Director of Product Management, Tableau Next • 11mo
Lots of interviews with the target persona. I recommend using the job to be done framework to deeply understand the social, emotional pushes of the situation and pulls to...
1223 Views
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Salesforce Director of Product Management, Tableau Next • 11mo
You work with a set of customers who are your design partners (represent your target customer base) to validate iterations of the product - the set of features, the produ...
805 Views
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Salesforce Director of Product Management, Tableau Next • 11mo
The way to grow a company and to expand the revenue it can target is to expand the TAM through more offerings or new products particularly if there is a defensible market...
1055 Views
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Under what circumstances is it worthwhile to pursue a 0-1 product that can be easily duplicated by a large competitor?
Often times, early product start out as features. My worry is that a competitor would just copy us and then wipe us out.
Salesforce Director of Product Management, Tableau Next • 11mo
It’s worthwhile to pursue new products when you can articulate a clear differentiator or unique value proposition that your product or platform can deliver customers, or ...
1250 Views
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Salesforce Director of Product Management, Tableau Next • 11mo
I think the pace of product delivery depends on the type of company more so that whether it's remote-first or all in-person. Working remotely definitely impacts how teams...
3295 Views
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Salesforce Director of Product Management, Tableau Next • 11mo
There are multiple factors that go into this decision including competitive pressure, business and GTM priorities on top of customer validation. The most important one fo...
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What is your first step in developing a 0-1 product?
I haven't heard the phrase 0-1 products before and would love to learn more about it.
Salesforce Director of Product Management, Tableau Next • 11mo
0-1 product refers to building a new type of product or capability - new to the company (Tableau Prep) or new altogether but possible because of technology or market forc...
1053 Views
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Salesforce Director of Product Management, Tableau Next • 11mo
The top mistakes are:Having too narrow a set of customers, or none at all, who help validate the solution and approach. You need a diverse set so you can factor in requir...
682 Views
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