Anushka Anand

Even before visuals, clarify what experience needs to exist for the user to succeed. Write a “day in the life” narrative for your user, showing how they’ll use your product to complete the job. Draw a low-fidelity journey map with key steps and emotions: What should they feel at each point (relief, confidence, momentum)? Explore Adjacent Product Spaces. What tools does your user love and trust - what tools do you love and trust? Think about the patterns of onboarding flows, core experience, valu ...Read More

0-1 product refers to building a new type of product or capability - new to the company (Tableau Prep) or new altogether but possible because of technology or market forces (think social networking). The first step is to identify an underserved customer pain point that is aligned with your business objectives. Some questions to ask to get here:- Where do we think there's whitespace or change in the market?- Who’s underserved or facing new challenges (e.g., due to tech shifts, regulation, budget ...Read More

The way to grow a company and to expand the revenue it can target is to expand the TAM through more offerings or new products particularly if there is a defensible market opportunity in the area. When you think you’ve maximized your product’s core growth levers or the customer base has unmet needs that aren’t a natural fit for the existing product, you build an new one that fits your company’s strategy. Sometimes a “new product” is a new SKU that you can sell that packages up capabilities that s ...Read More

You work with a set of customers who are your design partners (represent your target customer base) to validate iterations of the product - the set of features, the product experience, the solution approach, etc. Authentic feedback from the potential customers helps you not only hone early versions but also build up quantitative (usage) and qualitative (CSAT) data to appease anxiety around launching a new product and gauging its readiness. You’ll never solve all customer requests for any product ...Read More

The top mistakes are: Having too narrow a set of customers, or none at all, who help validate the solution and approach. You need a diverse set so you can factor in requirements that lead to customer adoption from the target customers you want to sell to. Not exploring options - different solution approaches, experiences and even pain points to focus on. Getting married to an idea early on will dramatically limit future work. Not shipping early and often - it’s important to build incrementally, ...Read More