Anushka Anand

I think the pace of product delivery depends on the type of company more so that whether it's remote-first or all in-person. Working remotely definitely impacts how teams...

You evaluate the company’s business objectives (TAM expansion vs. churn prevention, etc.), market trends and competitive pressure to determine how you allocate resources ...

Even before visuals, clarify what experience needs to exist for the user to succeed.Write a “day in the life” narrative for your user, showing how they’ll use your produc...

It’s worthwhile to pursue new products when you can articulate a clear differentiator or unique value proposition that your product or platform can deliver customers, or ...

Lots of interviews with the target persona. I recommend using the job to be done framework to deeply understand the social, emotional pushes of the situation and pulls to...

The way to grow a company and to expand the revenue it can target is to expand the TAM through more offerings or new products particularly if there is a defensible market...

There are multiple factors that go into this decision including competitive pressure, business and GTM priorities on top of customer validation. The most important one fo...

0-1 product refers to building a new type of product or capability - new to the company (Tableau Prep) or new altogether but possible because of technology or market forc...

You work with a set of customers who are your design partners (represent your target customer base) to validate iterations of the product - the set of features, the produ...

The top mistakes are:Having too narrow a set of customers, or none at all, who help validate the solution and approach. You need a diverse set so you can factor in requir...