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AMA: ServiceNow Director of Product Management, Rosa Gonzalez Welton on Consumer Product Management
July 19 @ 10:00AM PST
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ServiceNow Director of Product Management, Rosa Gonzalez Welton on Consumer Product Management
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Rosa Gonzalez Welton
Intuit Director of Product Management • July 19
When I joined my company, my mandate was to improve the way that customers got to value quickly. With the support of a research team, designers, and lots of conversations with customers, I saw an opportunity to build a resource center that consolidated best practice resources and pointed new and ......Read More
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Rosa Gonzalez Welton
Intuit Director of Product Management • July 19
I think of interviewing as a muscle that you develop and keep strong. Approach interviewing in an intentional way, and get additional help where you need it. I recommend picking up one of the popular product interview books. They cover the basics about telling your own story, and describe the ran......Read More
1446 Views
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Rosa Gonzalez Welton
Intuit Director of Product Management • July 19
I would suggest starting a with reflection about your long-term goals. Spend time to create a vision for where you want to go, identify the milestones to get you there, and the experiences that support that journey. That clarity can help guide your decision about focusing in one segment, industry......Read More
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Rosa Gonzalez Welton
Intuit Director of Product Management • July 19
When I first made the transition from B2C to B2B product roles there were two areas that surprised me, and which I had to approach differently. Customer and Buyer Personas: I had been used to thinking about different customer segments and their needs, but generally my target customer was also......Read More
820 Views
2 requests