Mani Fazeli

AMA: Shopify Director of Product, Checkout & B2B, Mani Fazeli on Product Management KPI's

December 14 @ 10:00AM PT
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How do you define and set SLAs with engineers?
I'm currently struggling to define checkout error rates for our e-commerce platform. We're currently at 1.5%. Personally, I think it's too high. However, I have nothing to substantiate my opinion.
Mani Fazeli
Shopify Director of Product3y
Service Level Agreements (SLA) are driven by three factors: (1) industry standard expectations by customers, (2) differentiating your product when marketing, (3) direct c...
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4801 Views
3 requests
Mani Fazeli
Shopify Director of Product3y
Products must have some connection back to profitability, helping to either increase income or reduce costs. You otherwise wouldn't want to make an investment unless you'...
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5441 Views
3 requests
Mani Fazeli
Shopify Director of Product3y
Becoming more KPI driven is a matter of desire and taste. No person, team, or organization attempts to change without believing that behaving differently will result in a...
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11554 Views
4 requests
Mani Fazeli
Shopify Director of Product3y
Setting KPIs should not feel arbitrary. That's a smell. It means that the people choosing those metrics or setting their targets don't clearly understand how they influen...
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2170 Views
3 requests
Mani Fazeli
Shopify Director of Product3y
Let's cover this in two ways: (1) how to think about KPIs, (2) examples of poor ones and how they can be better. I'll also approach the question a little more broadly tha...
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8419 Views
5 requests