Mani Fazeli

Director of Product, Shopify

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How would you change a product team/organization to be more KPI driven?

Mani Fazeli

Shopify Director of Product • December 14

Becoming more KPI driven is a matter of desire and taste. No person, team, or organization attempts to change without believing that behaving differently will result in an improved outcome they care about. It's only possible when leaders buy into how it would improve the success of their teams an......Read More

2538 Views

What are some of the *worst* KPIs for Product Managers to commit to achieving?

Mani Fazeli

Shopify Director of Product • December 14

Let's cover this in two ways: (1) how to think about KPIs, (2) examples of poor ones and how they can be better. I'll also approach the question a little more broadly than Product Managers alone. Remember that Key Performance Indicators (KPIs) are used at all levels of a company (e.g. project,......Read More

1735 Views

how do you think about measuring business impact when your products aren't directly monetized?

Mani Fazeli

Shopify Director of Product • December 14

Products must have some connection back to profitability, helping to either increase income or reduce costs. You otherwise wouldn't want to make an investment unless you're choosing to make a donation to the greater good (e.g. open source). It's OK if that connection is indirect, and in some case......Read More

1351 Views

How do you define and set SLAs with engineers?

Mani Fazeli

Shopify Director of Product • December 14

Service Level Agreements (SLA) are driven by three factors: (1) industry standard expectations by customers, (2) differentiating your product when marketing, (3) direct correlation with improving KPIs. For checkout, you'll have uptime as an industry standard, but it's insufficient because subs......Read More

1178 Views

Setting KPIs can often feel arbitrary, especially when entering new markets. How do you get past this uncertainty to set realistic goals?

Mani Fazeli

Shopify Director of Product • December 14

Setting KPIs should not feel arbitrary. That's a smell. It means that the people choosing those metrics or setting their targets don't clearly understand how they influence the business or the outcomes desired. Perhaps good modeling has never been done to demonstrate either correlation or causati......Read More

881 Views

Credentials & Highlights

Director of Product at Shopify