AMA: Shopify Senior Product Lead, Lizzy Masotta on Product Differentiation
March 29 @ 10:00AM PST
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Shopify Senior Product Lead, Lizzy Masotta on Product Differentiation
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Lizzy Masotta
Shopify Senior Product Lead • March 29
A common mistake exec teams make is focusing on output and forgetting about outcomes. Product teams present roadmaps to execs and once they’ve shipped a thing, they tell them it’s complete and move onto the next. At the end of the day, it doesn’t matter what’s on your roadmap or what you’ve su......Read More
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Lizzy Masotta
Shopify Senior Product Lead • March 29
There are 2 exercises I use to evaluate bringing differentiation into the products I'm building. 1. What sucks? 2. User value mapping Where they originated I came up with these frameworks in collaboration with Paul Pedrazzi (SVP, Salesforce) while we were working on a 0 → 1 product for small......Read More
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Lizzy Masotta
Shopify Senior Product Lead • March 29
Start by analyzing why this might be happening. It’s a key signal that shouldn’t be ignored, and needs further digging to understand what’s behind it. Is there a misperception of your brand? Is there a misunderstanding of the product offering? Are you missing features? Is there a lack of aware......Read More
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Lizzy Masotta
Shopify Senior Product Lead • March 29
I love this question. Through my work at both Salesforce and Shopify this is something that comes up regularly because of our platform and healthy partner ecosystem. 1. Do the majority of my users need this? 2. Are there problems with the partner meeting the needs of users today? 3. Do we ha......Read More
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Lizzy Masotta
Shopify Senior Product Lead • March 29
Don’t forget about marketing, positioning and acquisition of customers as a key part in your differentiation strategy. It’s easy for Product Managers to solely focus on the bits and bytes of how the product works once someone’s in it, but if you cannot acquire or entice new customers - you ne......Read More
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Lizzy Masotta
Shopify Senior Product Lead • March 29
The most common mistake is to not think about it at all. It can be so challenging to get a product built and shipped at your company that Product Managers naturally become very internally focused. They have dependencies to manage across other teams, they have timeline pressure from leadership,......Read More
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Lizzy Masotta
Shopify Senior Product Lead • March 29
It’s important to know your competition, but it’s equally important not to obsess over what they’re doing at a feature level. You should never aim for a feature vs. feature battle with competitors. The focus, instead, should be on the problems you’re solving for your users and what’s most importa......Read More
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