AMA: Shopify Senior Product Lead, Lizzy Masotta on Product Differentiation

A common mistake exec teams make is focusing on output and forgetting about outcomes. Product teams present roadmaps to execs and once they’ve shipped a thing, they tell ...

There are 2 exercises I use to evaluate bringing differentiation into the products I'm building. What sucks? User value mapping Where they originated I came up with the...

Start by analyzing why this might be happening. It’s a key signal that shouldn’t be ignored, and needs further digging to understand what’s behind it. Is there a misperc...

I love this question. Through my work at both Salesforce and Shopify this is something that comes up regularly because of our platform and healthy partner ecosystem. Do...

Don’t forget about marketing, positioning and acquisition of customers as a key part in your differentiation strategy. It’s easy for Product Managers to solely focus on...

The most common mistake is to not think about it at all. It can be so challenging to get a product built and shipped at your company that Product Managers naturally beco...

It’s important to know your competition, but it’s equally important not to obsess over what they’re doing at a feature level. You should never aim for a feature vs. featu...