Lizzy Masotta

There are 2 main types of interviews for Product Management roles: Product case interviews Behavioral interviews (by cross functional partners like UX or Engineering, or...

There are 2 exercises I use to evaluate bringing differentiation into the products I'm building. What sucks? User value mapping Where they originated I came up with the...

I don’t believe in a universal end-to-end product development process. I believe there are key rituals and elements that should be present on every team to ensure great o...

Work in the open. Create a culture on your team that encourages sharing unfinished work and working live together. This will drive the highest quality bar for your team. ...

Interview Red Flags During a Product Case Interview – If your interviewer is having to guide you through each section or prompt you with several follow up questions, tha...

Engineers are part of your squad. They should be in the room for Problem Shaping, Live Prototyping, and Fresh Eyes. You should review your problem backlog regularly with ...

They teach you something in the interview I once interviewed a woman who had extensive experience working for a telecommunications company. I have zero experience in te...

There’s a ton of literature published on PM interviewing - frameworks, types of questions, types of interviews, etc. Your time is best spent introspecting, not obsessing ...

I love this question. Through my work at both Salesforce and Shopify this is something that comes up regularly because of our platform and healthy partner ecosystem. Do...

Tell the interviewee what they want to hear up front Who are you? What type of interview is this? How long will this last? Will I be able to ask questions? What's the ne...