Lizzy Masotta

1. Tell the interviewee what they want to hear up front Who are you? What type of interview is this? How long will this last? Will I be able to ask questions? What's the next step after this? 2. Don’t ask leading questions. For example: “How do you work with engineering” gives away ...more

There’s a ton of literature published on PM interviewing - frameworks, types of questions, types of interviews, etc. Your time is best spent introspecting, not obsessing over all the interviewing content. Memorizing frameworks won’t help you ace an interview. The more you know yourself, your s...more

Interview Red Flags 1. During a Product Case Interview – If your interviewer is having to guide you through each section or prompt you with several follow up questions, that’s not a good thing. 2. If a candidate clearly has never used the product (hint: always sign up for the produ...more

What are your greatest hits? You really can’t avoid the “tell me about yourself” question in any interview you do and every candidate should be prepared for this question. I like to put a twist on this question and ask “What are the greatest hits of your resume?” Translation: Instead of giving...more

1. They teach you something in the interview I once interviewed a woman who had extensive experience working for a telecommunications company. I have zero experience in telco – aside from being a customer of Verizon Wireless. I walked out of that interview having learned so much about telco com...more

There are 2 main types of interviews for Product Management roles: 1. Product case interviews 2. Behavioral interviews (by cross functional partners like UX or Engineering, or by the hiring manager) With either interview type, the surest path to failure is when a candidate shows up and wa...more

I love this question. Through my work at both Salesforce and Shopify this is something that comes up regularly because of our platform and healthy partner ecosystem.  1. Do the majority of my users need this? 2. Are there problems with the partner meeting the needs of users today? 3. Do we ha...more

The most common mistake is to not think about it at all. It can be so challenging to get a product built and shipped at your company that Product Managers naturally become very internally focused. They have dependencies to manage across other teams, they have timeline pressure from leadership,...more

Start by analyzing why this might be happening. It’s a key signal that shouldn’t be ignored, and needs further digging to understand what’s behind it. Is there a misperception of your brand? Is there a misunderstanding of the product offering? Are you missing features? Is there a lack of aware...more

Don’t forget about marketing, positioning and acquisition of customers as a key part in your differentiation strategy.  It’s easy for Product Managers to solely focus on the bits and bytes of how the product works once someone’s in it, but if you cannot acquire or entice new customers - you ne...more