Lizzy Masotta

AMA: Shopify Senior Product Lead, Lizzy Masotta on Product Development Process

November 17 @ 10:00AM PT
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Lizzy Masotta
Shopify Senior Product Lead | Formerly Salesforce, Google, Nest, Cisco Systems3y
Work in the open. Create a culture on your team that encourages sharing unfinished work and working live together. This will drive the highest quality bar for your team. ...
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Lizzy Masotta
Shopify Senior Product Lead | Formerly Salesforce, Google, Nest, Cisco Systems3y
I don’t believe in a universal end-to-end product development process. I believe there are key rituals and elements that should be present on every team to ensure great o...
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Lizzy Masotta
Shopify Senior Product Lead | Formerly Salesforce, Google, Nest, Cisco Systems3y
It is the Product Manager’s job to identify, prioritize and shape the problems the team is tackling. We’ll break this into two parts 1) finding problems 2) shaping proble...
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Lizzy Masotta
Shopify Senior Product Lead | Formerly Salesforce, Google, Nest, Cisco Systems3y
To answer this question, I’m going to put my PM hat on. Why is the engineer “rogue”? What is driving them to want to “slip in this feature”? First, I’d talk to them, u...
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922 Views
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Lizzy Masotta
Shopify Senior Product Lead | Formerly Salesforce, Google, Nest, Cisco Systems3y
Engineers are part of your squad. They should be in the room for Problem Shaping, Live Prototyping, and Fresh Eyes. You should review your problem backlog regularly with ...
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Lizzy Masotta
Shopify Senior Product Lead | Formerly Salesforce, Google, Nest, Cisco Systems3y
“Agile Research” This is a term I coined to describe the act of always conducting user interviews. The problem with well-designed research projects is that they take too ...
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1185 Views
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