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AMA: Snow Software Executive Vice President Product, Becky Trevino on Product Management KPIs
October 26 @ 10:00AM PST
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Snow Software Executive Vice President Product, Becky Trevino on Product Management KPIs
Top Questions
Becky Trevino
Snow Software Executive Vice President Products • October 27
A good framework I use follows the product adoption lifecyle curve: * At Introduction (think MVP) the main objective is establishing product-market fit. * At Growth you need to shift objectives to focus on maximize growth & share. If you're not profitable at this stage, focus on gettin......Read More
453 Views
2 requests
Becky Trevino
Snow Software Executive Vice President Products • October 27
When it comes to product launch, I make Product Marketing responsible for KPIs related to enabling Sales, Marketing, and Customer Success. Proroduct Management is then responsible for owning all KPIs related to ensuring Sales Engineers and Support are enabled. I also expect Product Marketing ......Read More
347 Views
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Becky Trevino
Snow Software Executive Vice President Products • October 26
Oftentimes, I find that Product Management teams are focused on getting the product to market that they forget that their #1 job is building a business. As a business leader, you can't be simply focused on the "speeds & feeds" or what next feature needs to be on the roadmap. You really have to un......Read More
396 Views
2 requests
Becky Trevino
Snow Software Executive Vice President Products • October 26
A good framework I use follows the product adoption lifecyle curve: * At Introduction (think MVP) the main objective is establishing product-market fit. * At Growth you need to shift objectives to focus on maximize growth & share. If you're not profitable at this stage, focus on getting ......Read More
417 Views
3 requests
Becky Trevino
Snow Software Executive Vice President Products • October 27
When defining the proper KPIs for a specific product and product team, I tend to do the following: 1. Understand the company's broader business objectives. This may require a conversation with your manager. 2. Once I understand the company's broader business objectives, I then find a way to......Read More
415 Views
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Becky Trevino
Snow Software Executive Vice President Products • October 27
To make a product team/organization more KPI driven, it is always best to start at the top. The Head of Product at your organization should provide the broader PM organization with the strategic context of what business objectives are essential for your team to hit. From there the PM team can......Read More
417 Views
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Becky Trevino
Snow Software Executive Vice President Products • October 27
When working with products that are not monetized, it is actually more critical to measure business impact to show the value of your work. Why? Often products that are not monetized, are the first ones to get resources removed when the organizaiton finds itself in a bind. This can be a very big m......Read More
368 Views
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Becky Trevino
Snow Software Executive Vice President Products • October 27
Great question. To create a powerful partnership between Product Marketing (PMM) and Product Management (PM) it's essential for you to have a common set of KPIs that help you understand whether your work is generating the intended results. Warning: For this to work best, it's great for th......Read More
940 Views
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