AMA: Snow Software Executive Vice President Product, Becky Trevino on Product Management KPIs

Great question. To create a powerful partnership between Product Marketing (PMM) and Product Management (PM) it's essential for you to have a common set of KPIs that he...

To make a product team/organization more KPI driven, it is always best to start at the top. The Head of Product at your organization should provide the broader PM organiz...

When defining the proper KPIs for a specific product and product team, I tend to do the following: 1. Understand the company's broader business objectives. This may requ...

When it comes to product launch, I make Product Marketing responsible for KPIs related to enabling Sales, Marketing, and Customer Success. Proroduct Management is then re...

When working with products that are not monetized, it is actually more critical to measure business impact to show the value of your work. Why? Often products that are no...

A good framework I use follows the product adoption lifecyle curve: At Introduction (think MVP) the main objective is establishing product-market fit. At Growth you nee...

A good framework I use follows the product adoption lifecyle curve: At Introduction (think MVP) the main objective is establishing product-market fit. At Growth you need...

Oftentimes, I find that Product Management teams are focused on getting the product to market that they forget that their #1 job is building a business. As a business lea...