AMA: Splunk Sr. Director, Head of AIOps and IT Ops Products, Kara Gillis on Product Differentiation

While I don't use an existing framework specifically for product differentiation, I do use a variety of inputs to determine what lever to pull or what decision to make. T...

There are several inputs I think about when considering product differentiation: 1. Specific target customer - There are many types of customers in a market. Who are you...

This can be a very frustrating situation to be as a product manager. This situation tells me you work in a market that hasn't matured to the point of clear nuance. The cu...

This is a tale as old as time. There are many ways to approach this. I have seen vendors heavily bid on the AdWords of their competitor names and promote alternative sol...

While it is important to care about your competitors to understand your own market position, DO NOT MAKE THEM THE FOCUS. What should be your focus? Your customers. Their...

Product differentiation != new features. New features can enhance differentiation, but these are not the same thing. For example, product differentiation can be predomin...

I love this question. The answer is: it depends on the exec team and how they are motivated, whether they are answering to private investors or public shareholders, etc. ...

I'll keep this one rather brief. I find that some product managers do not always listen to their customers and their problems as the guiding light for improving and diff...

I used to be a product marketer. My ideal working relationship is to view product marketing as my key partner in product development, launch, and iteration. We are both s...