AMA: Splunk Sr. Director of Product Management, Observability, Kara Gillis on Product Vision
April 16 @ 10:00AM PST
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Splunk Sr. Director of Product Management, Observability, Kara Gillis on Product Vision
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Kara Gillis
Splunk Sr. Director of Product Management, Observability • April 16
First, we should define what a product vision statement is. A product vision statement defines the product's positioning - what we tell ourselves about our product in a market. This is different than messaging - which is what we tell OTHERS about our product in the market. How are these different......Read More
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Kara Gillis
Splunk Sr. Director of Product Management, Observability • April 16
TLDR: I use Geoffrey Moore's product vision template to craft an internal statement, which can be used for a compelling public message or "mission statement." A product vision is not typically used for external consumption. You might be asking yourself, what? I thought Apple, Meta, Slack, a......Read More
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Kara Gillis
Splunk Sr. Director of Product Management, Observability • April 16
Once again, there is a difference between the internal product vision and the external corporate/brand vision and mission. For corporate visions used externally - website, digital and branded assets, conferences, etc. - it is very important to test messaging with users. For this, I recommend m......Read More
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Kara Gillis
Splunk Sr. Director of Product Management, Observability • April 16
I start thinking about product vision FIRST. Right away. As soon as there is a thought of a product at all. That's why I like the Amazon PRFAQ template - it helps craft an outside in view before focusing on the features and product requirements. Otherwise, why are you building anything at all?
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Kara Gillis
Splunk Sr. Director of Product Management, Observability • April 16
As a reminder, Geoffrey Moore's product vision template is: * For [final client], * whose [problem that needs to be solved], * the [name of the product] * is a [product category] * that [key-benefits, reason to buy it]. * Different from [competition alternative], * our product [key-......Read More
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Kara Gillis
Splunk Sr. Director of Product Management, Observability • April 16
As a reminder, the Geoffrey Moore product vision template requires the following elements: * For [final client], * whose [problem that needs to be solved], * the [name of the product] * is a [product category] * that [key-benefits, reason to buy it]. * Different from [competition alte......Read More
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