AMA: Square Product Lead, Carrie Zhang on Product Management vs Product Marketing

Good question. I view product management and product marketing as close partners since we co-own the strategy and business outcome. Cannot say I have best practices, rath...

It’s a good idea to try internal transfer if you want to transition from PMM to PM, or vice versa. Learning the craft of a new discipline is not easy. You are more likel...

The product manager (PM) decides “what” to build and “when”, and is accountable for delivering the product or feature that delights customers. The product marketer (PMM) ...

From the very beginning and throughout the development process. This is very much related to the previous question. I will try to bring to life how the process works on t...

Ha, organizational design questions are always the fun ones. :) These types of questions don’t have a right or wrong answer. Each design will have its pros and cons and i...

It’s a joint decision between product management and product marketing at Square. In general our PMMs tend to have more ownership here. They will lead competitive analysi...

Revenue, P&L ownership. Customer discovery. Our PMs and designers tend to lead more qualitative research while our PMMs tend to lead more quantitative surveys. Produ...