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Carrie Zhang

Head of Product Marketing, Square
Carrie Zhang
Head of Product Marketing, Square
Added June 30, 2018

Sharebird Answers: Carrie Zhang, Head of Product Marketing, Square

Sharebird Answers:

Head of Product Marketing
Square
Head of Product Marketing at Square
Any interviews with me will involve a case - real world, but sanitized case questions like "you are the PMM for xyz product and your subscriber growth has slowed down [insert whatever metrics, scenarios] in the last 2 quarters. You need to get it back on track. What would you do to tackle this?" ...more
Head of Product Marketing at Square

Agree with Mike! PMM needs to be part of the roadmap development process. Most companies do annual planning. So you should know where you are taking the product to in the next year. Then, what are the quarterly feature release roadmaps.

Added November 16, 2017Published in AMA's

AMA: Square Head of Product Marketing, Carrie Zhang on Product Marketing

Square Head of Product Marketing, Carrie Zhang

on Product Marketing

Head of Product Marketing
Square
Head of Product Marketing at Square
This very much depends on the company and individual team lead vision so I will just chime in with what it is like at Square.   In general, PMMs at Square cover a wide range of responsibilities regardless of level. These responsibilities include: 1. Develop product or feature launch/ GTM stra...more
Head of Product Marketing at Square
I see 3 ways to grow our career: 1. Continue down the product marketing career path. At some point, you will be capped at a VP or Director of product marketing role 2. Get broader channel marketing experience (the most important one being paid marketing) and become a CMO somewhere. Cho...more