I see 3 product marketing career paths ways: Continue down the product marketing career path. At some point, you will be capped at a VP or Director of product marketin...Read More
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What are some examples of different projects that Product Marketing Managers at different levels would own? For example, a PMM vs a Senior PMM vs a Director of Product Marketing?
This very much depends on the company and individual team lead vision so I will just chime in with what it is like at Square. In general, PMMs at Square cover a wide...Read More
Any interviews with me will involve a case - real world, but sanitized case questions like "you are the PMM for xyz product and your subscriber growth has slowed down ...Read More
What has worked well (or has not worked) as far as positioning your product marketing team within a larger marketing org?
Great question. I always tell my team that as product marketers we are the bridge between product development and the broader marketing & sales teams. We focus relatio...Read More
I have a different perspective. Most of the turnovers I have seen are voluntary - people moving on to different companies, different roles. So to me it's not necessari...Read More
What kind of visibility do you have in regards to what pieces of content your reps use most often or which pieces are actually closing deals?
Our sales team are always asking us for 3 things: A kick ass product intro/ overview deck - generally used for reps to go over with prospects Competitive battlecards -...Read More
Given that Product Marketing role definitions and skills vary so much by company, how do you develop a transferrable career path if you end up switching firms along the way?
Yes, PMM role varies a lot by industry and company. So you have to ask yourself what you want to do and what ultimately interest you. When you choose what companies, P...Read More
As a Product Marketer, what typical tasks, projects, or commitments do you find the most challenging in your job? How have you excelled in those challenges/solved those problems?
There are two things I found challenging for the PMM role. Prioritize all the things we can work on and make sure we are having the biggest impact on the business. Ou...Read More
Covered this a bit in another question. PMM can bring a very strong customer perspective when it comes to product development. To have a seat at the table though, you ...Read More
How do you find overlapping interest/commonality with product management that goes beyond wanting to connect the product to the customer?
At the end of the day, the common interest between a PM and a PMM is to build and grow a product or business. That means a few areas of common grounds: Product strateg...Read More
Credentials & Highlights
Product Lead at Square
Lives In Redwood City, California
Knows About Product Marketing vs Product Management, Product Management vs Product Marketing