Carrie Zhang

I see 3 product marketing career paths ways: Continue down the product marketing career path. At some point, you will be capped at a VP or Director of product marketin...Read More

This very much depends on the company and individual team lead vision so I will just chime in with what it is like at Square.   In general, PMMs at Square cover a wide...Read More

Any interviews with me will involve a case - real world, but sanitized case questions like "you are the PMM for xyz product and your subscriber growth has slowed down ...Read More

Great question. I always tell my team that as product marketers we are the bridge between product development and the broader marketing & sales teams. We focus relatio...Read More

I have a different perspective. Most of the turnovers I have seen are voluntary - people moving on to different companies, different roles. So to me it's not necessari...Read More

Our sales team are always asking us for 3 things: A kick ass product intro/ overview deck - generally used for reps to go over with prospects Competitive battlecards -...Read More

Yes, PMM role varies a lot by industry and company. So you have to ask yourself what you want to do and what ultimately interest you. When you choose what companies, P...Read More

There are two things I found challenging for the PMM role.  Prioritize all the things we can work on and make sure we are having the biggest impact on the business. Ou...Read More

Covered this a bit in another question. PMM can bring a very strong customer perspective when it comes to product development. To have a seat at the table though, you ...Read More

At the end of the day, the common interest between a PM and a PMM is to build and grow a product or business. That means a few areas of common grounds: Product strateg...Read More