Carrie Zhang

I see 3 product marketing career paths ways: Continue down the product marketing career path. At some point, you will be capped at a VP or Director of product marketing ...

This very much depends on the company and individual team lead vision so I will just chime in with what it is like at Square. In general, PMMs at Square cover a wide ra...

I have a different perspective. Most of the turnovers I have seen are voluntary - people moving on to different companies, different roles. So to me it's not necessarily ...

Great question. I always tell my team that as product marketers we are the bridge between product development and the broader marketing & sales teams. We focus relati...

Any interviews with me will involve a case - real world, but sanitized case questions like "you are the PMM for xyz product and your subscriber growth has slowed down [in...

Our sales team are always asking us for 3 things: A kick ass product intro/ overview deck - generally used for reps to go over with prospects Competitive battlecards - h...

Yes, PMM role varies a lot by industry and company. So you have to ask yourself what you want to do and what ultimately interest you. When you choose what companies, PMM ...

It’s a joint decision between product management and product marketing at Square. In general our PMMs tend to have more ownership here. They will lead competitive analysi...

There are two things I found challenging for the PMM role. Prioritize all the things we can work on and make sure we are having the biggest impact on the business. Our ...

Covered this a bit in another question. PMM can bring a very strong customer perspective when it comes to product development. To have a seat at the table though, you hav...