AMA: Square Product Manager, Abhiroop Basu on Product Strategy

Release planning requires 5 things:Define the goals of the project. What outcomes are you hoping to achieve? Clearly articulate your success metricsUnderstand your custom...

Those aren't mutually exclusive. But, customer retention is a marathon, while differentiation is a sprint. Customer retention is crucial for long-term success, while diff...

Validating your product strategy is essential, particularly before investing in new features. There are two techniques I use to ensure my strategy is most effective:Custo...

A single customer conversation will enable you to generate a product roadmap for the next 1 year.While looking at competitors, speaking to thought leaders and industry ex...

Constant innovation is exciting!One of the most exciting aspects of being a product manager in software is the constant innovation. Every day I come across new a technolo...

Customers don’t care about your solution — they care about their problems.Dave McClure's most famous quote is essential to build products people will actually use. I hat...

There are three steps I typically use when developing a strategy for a new product:Identify vision and goals: Start by defining the core problem your product aims to addr...