Abhiroop Basu

Abhiroop Basu

Product Manager, Square

Content

Abhiroop Basu
Abhiroop Basu
Square Product ManagerOctober 24
The simple answer is to prioritize the features that will bring your customers the most value and consequently drive the most revenue for your business/organization. Unfortunately, it's rarely that straightforward, particularly if you aren't working on customer facing features. Here are the four ......Read More
2772 Views
Abhiroop Basu
Abhiroop Basu
Square Product ManagerOctober 24
Prioritizing is one of the hardest tasks for a PM. Balancing the needs of stakeholders, with customer needs, and business priorities. However, only your manager (and their manager and so forth) should have any "control" on your roadmap. Everyone else, should be able to provide In reality, you wil......Read More
2564 Views
Abhiroop Basu
Abhiroop Basu
Square Product ManagerOctober 24
One thing I've never had an issue on is coming up with features for a product. If you're ever bereft of ideas, simply go and speak to a customer and they'll provide a dozen ways your product can be improved. But it's important to structure the ideas so you don't get overwhelmed. Here's how you ca......Read More
2560 Views
Abhiroop Basu
Abhiroop Basu
Square Product ManagerOctober 24
Depending on the team in question the level of detail and approach will differ on how you communicate your roadmap. Here are some of the key teams you'll partner with and approaches you can take to communicate your roadmap: * Core team: For your design, engineering, and data science partners yo......Read More
2549 Views
Abhiroop Basu
Abhiroop Basu
Square Product ManagerOctober 24
Some companies do a great job in providing a public-facing roadmap. At one company I worked at, there used to be a Trello board where customers could add features, upvote, and see what was coming up. It was completely transparent. On the other hand I've worked at companies where we didn't publicl......Read More
2535 Views
Abhiroop Basu
Abhiroop Basu
Square Product ManagerOctober 24
This is an interesting question, but it's rarely a decision an individual product manager makes. Even if you're the only PM in your company, there will be PMMs, business development, sales, not to mention your leadership team who are all part of setting the priority/direction for the company. The......Read More
2524 Views
Abhiroop Basu
Abhiroop Basu
Square Product ManagerJanuary 12
In almost all cases you want to have Product Marketing creating the roadmap deck and delivering it, rather than Product. There are two main reasons for this. First, some PMs (please don't hate me) tend to focus more on describing the feature rather than articulating the value and benefit. Of cou......Read More
1959 Views
Abhiroop Basu
Abhiroop Basu
Square Product ManagerJanuary 12
It comes down to which aspects of the role excite you the most. Depending on the company you are working at, Product Marketing and Product Management can have a lot of overlap. I’ll first discuss some of the similarities and differences in the roles before summarizing how you should think about m......Read More
1515 Views
Abhiroop Basu
Abhiroop Basu
Square Product ManagerJanuary 12
You would assume that being in the product organization would allow a PMM more influence. However, I’ve actually found the opposite to be the case.  For a brief period of time at Zendesk, Product Marketing reported into the product org. This let us foster very close relationships with our prod......Read More
1489 Views
Abhiroop Basu
Abhiroop Basu
Square Product ManagerJanuary 12
Discussing the roadmap with customers is a critical step in product development because it helps validate and clarify your strategy. It’s tough to give a one-size fits all rule for when to share the product roadmap as it depends on the industry, customer maturity, segment, and numerous other fac......Read More
1230 Views
Credentials & Highlights
Product Manager at Square
Top Product Management Mentor List
Product Marketing AMA Contributor
Lives In El Cerrito, CA