Get Better Outcomes
Already a Sharebird user?
Continue with LinkedIn

πŸ‘‹ Abhiroop Basu (he/him/his)

Product Marketing Director, Zendesk
πŸ‘‹ Abhiroop Basu (he/him/his)
Product Marketing Director, Zendesk
Added January 12, 2021 β€’ Published in AMA's

AMA: Zendesk Product Marketing Director, Abhiroop Basu on Influencing the Product Roadmap

Zendesk Product Marketing Director, Abhiroop Basu

on Influencing the Product Roadmap

Product Marketing Director
Zendesk
Product Marketing Director at Zendesk
In almost all cases you want to have Product Marketing creating the roadmap deck and delivering it, rather than Product. There are two main reasons for this. First, some PMs (please don't hate me) tend to focus more on describing the feature rather than articulating the value and benefit. Of cou...more
Product Marketing Director at Zendesk
Discussing the roadmap with customers is a critical step in product development because it helps validate and clarify your strategy. It’s tough to give a one-size fits all rule for when to share the product roadmap as it depends on the industry, customer maturity, segment, and numerous other fac...more