In almost all cases you want to have Product Marketing creating the roadmap deck
and delivering it, rather than Product. There are two main reasons for this.
First, some PMs (please don't hate me) tend to focus more on describing the
feature rather than articulating the value and benefit. Of cou...more
Discussing the roadmap with customers is a critical step in product development
because it helps validate and clarify your strategy.
It’s tough to give a one-size fits all rule for when to share the product
roadmap as it depends on the industry, customer maturity, segment, and numerous