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Abhiroop Basu
Product Manager, Square
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Abhiroop Basu
Square Product Manager • October 24
The simple answer is to prioritize the features that will bring your customers the most value and consequently drive the most revenue for your business/organization. Unfortunately, it's rarely that straightforward, particularly if you aren't working on customer facing features. Here are the four ......Read More
2820 Views
Abhiroop Basu
Square Product Manager • October 24
One thing I've never had an issue on is coming up with features for a product. If you're ever bereft of ideas, simply go and speak to a customer and they'll provide a dozen ways your product can be improved. But it's important to structure the ideas so you don't get overwhelmed. Here's how you ca......Read More
2576 Views
Abhiroop Basu
Square Product Manager • October 24
Prioritizing is one of the hardest tasks for a PM. Balancing the needs of stakeholders, with customer needs, and business priorities. However, only your manager (and their manager and so forth) should have any "control" on your roadmap. Everyone else, should be able to provide In reality, you wil......Read More
2573 Views
Abhiroop Basu
Square Product Manager • October 24
Depending on the team in question the level of detail and approach will differ on how you communicate your roadmap. Here are some of the key teams you'll partner with and approaches you can take to communicate your roadmap: * Core team: For your design, engineering, and data science partners yo......Read More
2555 Views
Abhiroop Basu
Square Product Manager • October 24
Some companies do a great job in providing a public-facing roadmap. At one company I worked at, there used to be a Trello board where customers could add features, upvote, and see what was coming up. It was completely transparent. On the other hand I've worked at companies where we didn't publicl......Read More
2548 Views
Abhiroop Basu
Square Product Manager • October 24
This is an interesting question, but it's rarely a decision an individual product manager makes. Even if you're the only PM in your company, there will be PMMs, business development, sales, not to mention your leadership team who are all part of setting the priority/direction for the company. The......Read More
2531 Views
Abhiroop Basu
Square Product Manager • January 12
In almost all cases you want to have Product Marketing creating the roadmap deck and delivering it, rather than Product. There are two main reasons for this. First, some PMs (please don't hate me) tend to focus more on describing the feature rather than articulating the value and benefit. Of cou......Read More
1964 Views
Abhiroop Basu
Square Product Manager • January 12
It comes down to which aspects of the role excite you the most. Depending on the company you are working at, Product Marketing and Product Management can have a lot of overlap. I’ll first discuss some of the similarities and differences in the roles before summarizing how you should think about m......Read More
1652 Views
Abhiroop Basu
Square Product Manager • January 12
You would assume that being in the product organization would allow a PMM more influence. However, I’ve actually found the opposite to be the case. For a brief period of time at Zendesk, Product Marketing reported into the product org. This let us foster very close relationships with our prod......Read More
1502 Views
Abhiroop Basu
Square Product Manager • March 2
Both roles are quite tough to get into without experience, but PM is marginally easier. 1. Companies will typically have more PMs than PMMs. The PMM to PM ratio is roughly 1:4. Even if the company prioritizes PMM roles, it's rare that the ratio will get higher than 1:2. 2. There are fe......Read More
1303 Views
Credentials & Highlights
Product Manager at Square
Product Management AMA Contributor
Product Marketing AMA Contributor
Lives In El Cerrito, CA