πŸ‘‹ Abhiroop Basu (he/him/his)

πŸ‘‹ Abhiroop Basu (he/him/his)

Group Product Manager, Zendesk

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πŸ‘‹ Abhiroop Basu (he/him/his)
πŸ‘‹ Abhiroop Basu (he/him/his)
Group Product Manager
PMs should always lead voice of the customer (VoC) programs While PMMs need to have their ear close to the ground when it comes to customer feedback, it's ultimately the PM who will use the feedback to make product decisions. Additionally, PMs should never be in a situation where product feedbac...more
πŸ‘‹ Abhiroop Basu (he/him/his)
πŸ‘‹ Abhiroop Basu (he/him/his)
Group Product Manager
Pricing and packaging is typically a PMM function. 1. P&P is typically a business decision. In general, PMMs own business and go-to-market decisions, while PMs own the user experience and the product roadmap. And P&P falls into the former.Β  2. Product should have a perspective on which...more
πŸ‘‹ Abhiroop Basu (he/him/his)
πŸ‘‹ Abhiroop Basu (he/him/his)
Group Product Manager
PMM and PM roles vary greatly across companies, but there are some common differences: 1. PMMs are the market and competitor experts. Unless the company is very small, a PM who is an individual contributor typically "owns" a narrower segment of the overall product. In contrast, a PMM ty...more
πŸ‘‹ Abhiroop Basu (he/him/his)
πŸ‘‹ Abhiroop Basu (he/him/his)
Group Product Manager
I love this question since I recently made the PMM to PM transition! 1. Focus on transferrable skills. Three of the most important PM skills include: communication, leading through influence, and problem solving. PMMs looking to transfer into a PM role should ensure they are strong in a...more
πŸ‘‹ Abhiroop Basu (he/him/his)
πŸ‘‹ Abhiroop Basu (he/him/his)
Group Product Manager
Trust is the most important factor in a PM / PMM relationship. When I was a PMM, I worked with many Product Managers who did not understand the role of a PMM. They believed that the PMMs only role was to communicate the launch of a feature. This misconception often stems from the fact that in so...more
πŸ‘‹ Abhiroop Basu (he/him/his)
πŸ‘‹ Abhiroop Basu (he/him/his)
Group Product Manager
Usually Marketing, but in some smaller companies Product. PMs and PMMs will almost always have very close relationships (and if you don't then that's a problem). So, it usually doesn't matter which organization PMM reports into. However, at larger companies there can be some misalignment of prio...more
πŸ‘‹ Abhiroop Basu (he/him/his)
πŸ‘‹ Abhiroop Basu (he/him/his)
Group Product Manager
Both roles are quite tough to get into without experience, but PM is marginally easier. 1. Companies will typically have more PMs than PMMs. The PMM to PM ratio is roughly 1:4. Even if the company prioritizes PMM roles, it's rare that the ratio will get higher than 1:2. 2. There are fe...more
πŸ‘‹ Abhiroop Basu (he/him/his)
πŸ‘‹ Abhiroop Basu (he/him/his)
Group Product Manager
In almost all cases you want to have Product Marketing creating the roadmap deck and delivering it, rather than Product. There are two main reasons for this. First, some PMs (please don't hate me) tend to focus more on describing the feature rather than articulating the value and benefit. Of cou...more
πŸ‘‹ Abhiroop Basu (he/him/his)
πŸ‘‹ Abhiroop Basu (he/him/his)
Group Product Manager
This happens a lot more than you might think. The Product team looks at the market and decides to build a feature. The feature is rolled out as an early alpha and customers are disappointed. What do you do? This is actually one of the easier scenarios in which to influence the roadmap. A few yea...more
πŸ‘‹ Abhiroop Basu (he/him/his)
πŸ‘‹ Abhiroop Basu (he/him/his)
Group Product Manager
Discussing the roadmap with customers is a critical step in product development because it helps validate and clarify your strategy. It’s tough to give a one-size fits all rule for when to share the product roadmap as it depends on the industry, customer maturity, segment, and numerous other fac...more
Credentials & Highlights
Group Product Manager at Zendesk
Product Management AMA Contributor
Lives In El Cerrito, CA