Abhiroop Basu

In almost all cases you want to have Product Marketing creating the roadmap deck and delivering it, rather than Product. There are two main reasons for this.First, som...Read More

You would assume that being in the product organization would allow a PMM more influence. However, I’ve actually found the opposite to be the case.  For a brief period...Read More

It comes down to which aspects of the role excite you the most. Depending on the company you are working at, Product Marketing and Product Management can have a lot of...Read More

Discussing the roadmap with customers is a critical step in product development because it helps validate and clarify your strategy. It’s tough to give a one-size fits...Read More

This happens a lot more than you might think. The Product team looks at the market and decides to build a feature. The feature is rolled out as an early alpha and cust...Read More

This is a really interesting question. Leadership typically look at a number of factors when determining what goes in the roadmap. For example, at Zendesk we look at i...Read More

The mistake some Product Marketers make is to only think about net new revenue potential. For example, let’s say you are deciding between two features that will take e...Read More

You’ve done an admirable job of describing the differences, however the reality can be a lot more nuanced. There are many situations in which I have felt strongly abou...Read More

Both roles are quite tough to get into without experience, but PM is marginally easier. Companies will typically have more PMs than PMMs. The PMM to PM ratio is roughl...Read More

PMs should always lead voice of the customer (VoC) programs While PMMs need to have their ear close to the ground when it comes to customer feedback, it's ultimately t...Read More