Profile
Abhiroop Basu

Abhiroop Basu

Product Lead, Payments, Square

Content

Abhiroop Basu
Square Product Lead, Payments2y
The simple answer is to prioritize the features that will bring your customers the most value and consequently drive the most revenue for your business/organization. Unfo...
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3527 Views
Abhiroop Basu
Square Product Lead, Payments2y
One thing I've never had an issue on is coming up with features for a product. If you're ever bereft of ideas, simply go and speak to a customer and they'll provide a doz...
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3009 Views
Abhiroop Basu
Square Product Lead, Payments2y
Prioritizing is one of the hardest tasks for a PM. Balancing the needs of stakeholders, with customer needs, and business priorities. However, only your manager (and the...
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2670 Views
Abhiroop Basu
Square Product Lead, Payments2y
Depending on the team in question the level of detail and approach will differ on how you communicate your roadmap. Here are some of the key teams you'll partner with and...
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2620 Views
Abhiroop Basu
Square Product Lead, Payments2y
Some companies do a great job in providing a public-facing roadmap. At one company I worked at, there used to be a Trello board where customers could add features, upvote...
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2617 Views
Abhiroop Basu
Square Product Lead, Payments2y
This is an interesting question, but it's rarely a decision an individual product manager makes. Even if you're the only PM in your company, there will be PMMs, business ...
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2596 Views
Abhiroop Basu
Square Product Lead, Payments5y
It comes down to which aspects of the role excite you the most. Depending on the company you are working at, Product Marketing and Product Management can have a lot of ov...
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2392 Views
Abhiroop Basu
Square Product Lead, Payments4y
Both roles are quite tough to get into without experience, but PM is marginally easier. Companies will typically have more PMs than PMMs. The PMM to PM ratio is roughly ...
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2239 Views
Abhiroop Basu
Square Product Lead, Payments5y
In almost all cases you want to have Product Marketing creating the roadmap deck and delivering it, rather than Product. There are two main reasons for this.First, some P...
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2146 Views
Abhiroop Basu
Square Product Lead, Payments4y
PMs should always lead voice of the customer (VoC) programs While PMMs need to have their ear close to the ground when it comes to customer feedback, it's ultimately the ...
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1940 Views
Credentials & Highlights
Product Lead, Payments at Square
Top Product Management Mentor List
Product Marketing AMA Contributor
Lives In El Cerrito, CA