In almost all cases you want to have Product Marketing creating the roadmap deck and delivering it, rather than Product. There are two main reasons for this.First, som...Read More
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In terms of empowering your sales and success teams to get customers and prospects excited about upcoming features, how do you help them present the roadmap? Does product marketing create a roadmap deck that then gets shared out to the team?
How does the product marketing team's placement in the org chart (under marketing, product, etc.) effect your ability to influence the roadmap?
You would assume that being in the product organization would allow a PMM more influence. However, I’ve actually found the opposite to be the case. For a brief period...Read More
It comes down to which aspects of the role excite you the most. Depending on the company you are working at, Product Marketing and Product Management can have a lot of...Read More
As a product marketer, when and how do you communicate your product roadmap to both active and prospective customers?
Discussing the roadmap with customers is a critical step in product development because it helps validate and clarify your strategy. It’s tough to give a one-size fits...Read More
How can you influence the immediate product roadmap if the pre-launch customer research revealed to you that the MVP would not add significant value to your customers?
This happens a lot more than you might think. The Product team looks at the market and decides to build a feature. The feature is rolled out as an early alpha and cust...Read More
Did you ever consider attributing publicly damaging negative reviews a somewhat higher weight, within any kind of equation that connects user feedback/requests with product roadmap decisions?
This is a really interesting question. Leadership typically look at a number of factors when determining what goes in the roadmap. For example, at Zendesk we look at i...Read More
The mistake some Product Marketers make is to only think about net new revenue potential. For example, let’s say you are deciding between two features that will take e...Read More
You’ve done an admirable job of describing the differences, however the reality can be a lot more nuanced. There are many situations in which I have felt strongly abou...Read More
Both roles are quite tough to get into without experience, but PM is marginally easier. Companies will typically have more PMs than PMMs. The PMM to PM ratio is roughl...Read More
PMs should always lead voice of the customer (VoC) programs While PMMs need to have their ear close to the ground when it comes to customer feedback, it's ultimately t...Read More
Credentials & Highlights
Product Manager at Square
Lives In El Cerrito, CA
Knows About Product Marketing vs Product Management, Product Management vs Product Marketing