AMA: Superhuman Director, Product Growth, Bruno Gobbis on Building 0-1 Products
June 26 @ 9:00AM PT
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Nuvemshop Director, Product Growth | Formerly Superhuman, RD Station, IBM, Bosch • 10mo
I definitely like this concept, and searching for this mentality in a big organization can be super challenging – I’ve been there twice, where stakeholders expect every r...
1426 Views
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Nuvemshop Director, Product Growth | Formerly Superhuman, RD Station, IBM, Bosch • 10mo
That is a good one! Building a product from scratch is hard. I'll share some I did in the past and how I learned through them.Falling in love with an idea: Classic. Real....
1000 Views
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Nuvemshop Director, Product Growth | Formerly Superhuman, RD Station, IBM, Bosch • 10mo
Deciding to become a multi-product company is a significant strategic leap. I didn't work deciding if we should do it or not, but I was in different situations where the ...
1315 Views
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Nuvemshop Director, Product Growth | Formerly Superhuman, RD Station, IBM, Bosch • 10mo
Product–solution fit is the stage where a solution clearly addresses a real user problem in a way that’s good enough for early users to adopt and return to it. I like to ...
1377 Views
2 requests
Under what circumstances is it worthwhile to pursue a 0-1 product that can be easily duplicated by a large competitor?
Often times, early product start out as features. My worry is that a competitor would just copy us and then wipe us out.
Nuvemshop Director, Product Growth | Formerly Superhuman, RD Station, IBM, Bosch • 10mo
Classic startup fear—I get it. The reality is that many great products begin as “just a feature” of someone else’s platform—but they succeed by doing that feature extreme...
1292 Views
2 requests
Nuvemshop Director, Product Growth | Formerly Superhuman, RD Station, IBM, Bosch • 10mo
When I have a hypothesis about a customer problem, which is where I believe we all should start, I treat validating that problem as a mini-project.User interviews: Basic,...
1543 Views
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How do you get inspiration for product design when it comes to designing a new product?
After gathering all the requirements and having great insights into users pinpoints, studied competitors, and market trends, How do you then get the inspiration for design layout before talking to your designer to translate all of this into an intuitive user experience
Nuvemshop Director, Product Growth | Formerly Superhuman, RD Station, IBM, Bosch • 10mo
Designing a new product is so cool, but also daunting cause it's just a... blank... canvas.Understand the user’s world: I believe inspiration begins with empathy. Try to ...
2386 Views
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Nuvemshop Director, Product Growth | Formerly Superhuman, RD Station, IBM, Bosch • 10mo
Good one. Balancing the now versus the future is one of the trickiest parts of product strategy, especially with the rapid improvements we have seen with AI. This is stil...
1922 Views
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How do you balance investing in large, foundational projects that take time to deliver value with pursuing smaller, quick-win features that can immediately delight users? Any frameworks or strategies you recommend?
Our team is prioritizing several large, high-impact projects backed by strong data and customer insights, but they’re taking a long time to deliver value as we are a startup with limited resources. How do you balance these large projects with smaller, quick-win features that delight users but may not move major metrics?
Nuvemshop Director, Product Growth | Formerly Superhuman, RD Station, IBM, Bosch • 10mo
Great question! That is also something I'm always trying to find the sweet spot. Balancing big bets vs. quick wins is a constant battle. I like working on it by using a c...
2044 Views
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Nuvemshop Director, Product Growth | Formerly Superhuman, RD Station, IBM, Bosch • 10mo
In my experience, you’re ready to invest in building once you have a strong conviction that a real, significant problem exists AND that your proposed solution concept res...
3766 Views
2 requests