Bruno Gobbis

In my experience, you’re ready to invest in building once you have a strong conviction that a real, significant problem exists AND that your proposed solution concept res...

Designing a new product is so cool, but also daunting cause it's just a... blank... canvas.Understand the user’s world: I believe inspiration begins with empathy. Try to ...

Great question! That is also something I'm always trying to find the sweet spot. Balancing big bets vs. quick wins is a constant battle. I like working on it by using a c...

Good one. Balancing the now versus the future is one of the trickiest parts of product strategy, especially with the rapid improvements we have seen with AI. This is stil...

When I have a hypothesis about a customer problem, which is where I believe we all should start, I treat validating that problem as a mini-project.User interviews: Basic,...

I definitely like this concept, and searching for this mentality in a big organization can be super challenging – I’ve been there twice, where stakeholders expect every r...

Product–solution fit is the stage where a solution clearly addresses a real user problem in a way that’s good enough for early users to adopt and return to it. I like to ...

Deciding to become a multi-product company is a significant strategic leap. I didn't work deciding if we should do it or not, but I was in different situations where the ...

Classic startup fear—I get it. The reality is that many great products begin as “just a feature” of someone else’s platform—but they succeed by doing that feature extreme...

I don't like the idea that an experiment is successful just because it "lifted conversions" by 5% today or during some weeks. Long-term impact should be measured using re...