AMA: Superhuman Director, Product Growth, Bruno Gobbis on Product Experimentation

I don't like the idea that an experiment is successful just because it "lifted conversions" by 5% today or during some weeks. Long-term impact should be measured using re...

I believe the era of "growth hacking" (one-off tricks to spike numbers) is dead (or dying). The current trend is Systematization. Teams are moving toward building "perman...

Good question! In the last few years, a big wave of new tools has transformed how we can approach product experimentation. Today, you can find great solutions that cover ...

I love this subject! Start from a mindset shift: experiments are not about proving ideas right, they’re about reducing the most critical unknowns, fast and safely. Be hon...

I focus on building it by making learning safer and more valuable than being “right.” That means people are rewarded for running good bets and sharing honest results, not...

Think of your CEO as your most important “stakeholder" and one of your partners in the learning process. The job is to translate failed tests from “we missed the number” ...

That's a different (and more challenging) situation! And you could also face this, especially when experimenting on a journey where you don't have many users passing by, ...