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Aleks Bass

AMA: SurveyMonkey Vice President Product Management, Aleks Bass on Product Strategy

August 9 @ 10:00AM PST
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SurveyMonkey Vice President Product Management, Aleks Bass on Product Strategy
Top Questions
How do you get the exec team on board with your product strategy?
Aleks Bass
Aleks Bass
Typeform Vice President Product Management • August 10
This question is intriguing. Let's begin by examining instances where product strategy discussions didn't go as planned, both in my own experience and those of others. I've participated in numerous product strategy meetings—some ending successfully and others spiraling into chaos. Let's delve int......Read More
408 Views
3 requests
How often do you revisit your product strategy? What is your framework for reevaluating it?
Aleks Bass
Aleks Bass
Typeform Vice President Product Management • August 10
The frequency of revisiting our strategy depends on its altitude, but I'm continuously reassessing various aspects of it. Let's break this down to better understand how to keep a strategy fresh within an organization. The highest strategy altitude most organizations focus on is the 3-5 year vis......Read More
441 Views
2 requests
How do I protect our product strategy from sales pushback? Our sales team doesn’t focus, and is trying to make our product easy to sell to anyone, rather that our target market.
Aleks Bass
Aleks Bass
Typeform Vice President Product Management • August 10
Sales can be a tricky organization to work with, but I invite you to leverage a bit of empathy for the sales role to help solve this scenario.  Sales teams are rarely going off and selling to whomever they want. Usually they are operating within a specific book of business or working specific ......Read More
426 Views
2 requests
Where do ideas for new features come from? How do you decide which ones to build?
Aleks Bass
Aleks Bass
Typeform Vice President Product Management • August 10
Generating ideas for new features is an ongoing process that draws from various sources. These sources include customer feedback, market research, internal brainstorming, competitive analysis, and emerging trends. By tapping into these channels, we cultivate a pool of potential features that coul......Read More
502 Views
2 requests
How do you know if your product strategy is successful?
Aleks Bass
Aleks Bass
Typeform Vice President Product Management • August 10
Evaluating the success of our product strategy is a multi-faceted process that involves tracking various indicators and metrics. We closely monitor key performance indicators (KPIs) aligned with our strategic objectives, such as user engagement, customer satisfaction, revenue growth, and market s......Read More
412 Views
2 requests
How do you develop your product strategy skills?
Aleks Bass
Aleks Bass
Typeform Vice President Product Management • August 10
Cultivating proficiency in product strategy requires a deliberate and iterative approach. Here's a comprehensive roadmap to help you develop your product strategy skills: 1. Foundational Learning: * Study Resources: Begin with books, online courses, and articles that delve into p......Read More
512 Views
2 requests