Gautham Chundi

AMA: The Walt Disney Company Director of Product Management, Gautham Chundi on Building 0-1 Products

June 24 @ 9:00AM PT
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Under what circumstances is it worthwhile to pursue a 0-1 product that can be easily duplicated by a large competitor?
Often times, early product start out as features. My worry is that a competitor would just copy us and then wipe us out.
Gautham Chundi
The Walt Disney Company Director of Product Management10mo
This is a reasonable concern but there are scenarios where it still makes sense to move forward, even if a big player could copy you.Consider building if:You have a distr...
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Gautham Chundi
The Walt Disney Company Director of Product Management10mo
Projecting revenue for a 0 to 1 product isn't an exact science, especially if its product in a new category. That said, here are two approaches depending on the type of p...
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Gautham Chundi
The Walt Disney Company Director of Product Management10mo
It's critical to stress-test if the problem is even worth solving - and if it’s urgent enough for someone to pay (in time or money) to fix it.Some dimensions I'd use to e...
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Gautham Chundi
The Walt Disney Company Director of Product Management10mo
There isn't a single right answer to this but a framework I've found useful factors in user persona, problem severity, market size, fit with company's strengths and final...
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Gautham Chundi
The Walt Disney Company Director of Product Management10mo
There are a few common traps I’ve seen (and fallen into!) during 0 to 1 product development:Trying to do too much too soon: It’s tempting to build a broad set of features...
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What is your first step in developing a 0-1 product?
I haven't heard the phrase 0-1 products before and would love to learn more about it.
Gautham Chundi
The Walt Disney Company Director of Product Management10mo
"0 to 1 product" refers to building a completely new product from scratch, rather than improving or scaling an existing one. The term was popularized by Peter Thiel in hi...
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