Sreenath Kizhakkedath

AMA: Uber Head of Growth Programs, Riders, Sreenath Kizhakkedath on Growth Product Management

January 26 @ 10:00am PST

View AMA Answers

Product Management Types With Sreenath Kizhakkedath, Uber Head of Growth Programs, Riders at Uber Already a member? Sign In
Top Questions
How is the role of product growth manager different from other product managers?
Sreenath Kizhakkedath
Uber Head of Growth Programs, Riders at Uber
A traditional product manager is responsible for a specific set of features and functionalities in an application. They focus on building the functionality with great UX. A Growth Product manager looks more end-to-end and identifies opportunities to deliver incremental growth. Let's take an eComm...more
What KPI's do you share with core product managers? How do you divide responsibilities for these KPI's?
Sreenath Kizhakkedath
Uber Head of Growth Programs, Riders at Uber
This depends on the stage of the product. If the product has a solid product-market fit, the KPIs would be around User growth, Engagement, Retention & Revenue. Its always a best practice to have shared KPIs across both roles.  With respect to responsibilities - a core product manager will contin...more
How do you interact with marketing as a growth product manager? How do you split/share KPI’s?
Sreenath Kizhakkedath
Uber Head of Growth Programs, Riders at Uber
Marketing and growth product managers work closely in a collaborative and well-functioning organization. Marketing focuses more on the Go-to-market activities, campaign management, customer journey, acquisition campaigns, etc.  Their key metrics are revenue and cost of customer acquisition. The ...more
What metrics do growth product teams look at to define success? Which do you find to be the most important?
Sreenath Kizhakkedath
Uber Head of Growth Programs, Riders at Uber
Growth product teams are primarily responsible for incremental revenue in consumer applications. They are also accountable for internal metrics that directly correlate to revenue. Examples would be engagement metrics on a page, conversion metrics, user acquisition, retention metrics etc. It's har...more
How do you approach working with cross-functional teams to ensure work is done on the highest impact initiatives?
Sreenath Kizhakkedath
Uber Head of Growth Programs, Riders at Uber
Let me answer this more broadly. For any organization, it's important to have alignment across the different functions, including Product Management, Operations, Design, Engineering, and Data Science. You wanted to have a small leadership team that works very closely with shared KPI's and goals. ...more
How would you define product-led growth?
Sreenath Kizhakkedath
Uber Head of Growth Programs, Riders at Uber
Product led growth is evolving as a new principle within many organizations. The concept is to build an amazing user experience that does all the growth. You are not considering user experience and design after building the functionality. It is a key requirement to ship the experience rather than...more
What does the roadmap process look like for growth product teams? And Is it working well?
Sreenath Kizhakkedath
Uber Head of Growth Programs, Riders at Uber
The roadmap process is no different from any other product manager. They work closely with marketing, engineering, design, and data science to create the roadmap. There are sprints & prioritization processes for all features. They are focused on continuous experimentation and learning - which is ...more
What skillsets do you look for in growth product managers?
Sreenath Kizhakkedath
Uber Head of Growth Programs, Riders at Uber
Good at data and insights Ability to identify growth opportunities Ability to quickly test hypothesis Ability to hack through and come up with exciting ideas (big & small) Relentless focus on execution & results Good at product design and User experience Strong team player as this is a heav...more
What do first time growth product managers get wrong, and how do you recommend avoiding those traps?
Sreenath Kizhakkedath
Uber Head of Growth Programs, Riders at Uber
This is a tricky question. Lots of program managers struggle with prioritization and impact analysis. They also struggle to get alignment on the prioritization across among the stakeholders. Some of the best program managers are good at understanding customer cohorts, their behavior on the applic...more
When is the right time to add a growth product manager on the product management team?
Sreenath Kizhakkedath
Uber Head of Growth Programs, Riders at Uber
During the initial stages of the product (launch/product-market fit), the product manager is responsible for Growth. If you broadly think about the different product stages - as MVP, then Product-market fit and then scale. I would recommend adding a Growth product manager when you are ready to sc...more