AMA: Unity Director of Product Management, Laurent Gibert on Product Management KPI's

See question: “What are good OKRs for product management?” for a general introduction to the topic. Being more data-driven is about the entire strategic planning methodology. It could feel natural to start with having execution KPI or KR, but those will only be good if you came up with those metrics in a scientific way. See question: “How do you approach setting crisp KPIs and targets for Engine features and linking them to your topline metrics?” for my step by step process for realistic OKRs. T ...Read More

Since the question suggests “achievements”, I assume we want to reason about Key Results and not KPIs. See question: “What are good OKRs for product management?” for a general introduction to the topic. Good Key Results are often hard to come by, and we often fall into the trap of bad Key Results. Here are the common trouble maker patterns. The binary metric: Deliver [feature] by [date]. This metric is useless to understand progress since it often is 0% for the entirety of the execution, and bec ...Read More

See question: “What are good OKRs for product management?” for a general introduction to the topic. See question: “How do you approach setting crisp KPIs and targets for Engine features and linking them to your topline metrics?” for my step by step process for realistic OKRs. As part of this process, the fourth phase is about aligning organizations for execution excellence. At this point you should have alignment at senior leadership level on strategic priorities and related investments, plus an ...Read More

This is the best question to start with! Objectives and Key Results are often praised because of the stakeholders’ expectation of clarity, alignment, and clear/standard reporting. OKRs are often hated by teams because of being badly defined, in a way that misrepresent success or progress, and get costly to update with little meaning. Before going into details it’s important to note that there is often confusion between Key Results (KR in OKR) and Key Performance Indicators (KPI). While both are ...Read More

See question: “What are good OKRs for product management?” for a general introduction to the topic. To achieve high level of critical thinking, and remove many biases, it is particularly important to adopt strict scientific methodologies. Observe, formulate questions, make hypotheses, experiment and analyse data, formulates and communicate conclusions, and finally iterate. See question: “How do you approach setting crisp KPIs and targets for Engine features and linking them to your topline metri ...Read More

See question: “What are good OKRs for product management?” for a general introduction to the topic. Congratulations, that feels like an amazing experience to get through! I encourage you to focus on 2 things: Adopt a scientific methodology: See question “How do you approach setting crisp KPIs and targets for Engine features and linking them to your topline metrics?” for my step by step process for realistic OKRs. Consider the need for change management strategies to help your company transition ...Read More

See question: “What are good OKRs for product management?” for a general introduction to the topic. I think the metric cost falls naturally into making a solid business case. See question: “How do you approach setting crisp KPIs and targets for Engine features and linking them to your topline metrics?” for my step by step process for realistic OKRs. Now if the cost of implementing or tracking a metric is unusually high, this might result in wasting efforts, and losing stakeholders confidence. Se ...Read More

See question: “What are good OKRs for product management?” for a general introduction to the topic. Specifically when it comes to high level of uncertainty, it becomes particularly important to adopt strict scientific methodologies. Observe, formulate questions, make hypotheses, experiment and analyze data, formulates and communicate conclusions, and finally iterate. See question: “How do you approach setting crisp KPIs and targets for Engine features and linking them to your topline metrics?” f ...Read More

See question: “What are good OKRs for product management?” for a general introduction to the topic. See question: “How do you approach setting crisp KPIs and targets for Engine features and linking them to your topline metrics?” for my step by step process for realistic OKRs. As part of this process, the fourth phase is about aligning organizations for execution excellence. At this point you should have alignment at senior leadership level on strategic priorities and related investments, plus an ...Read More

See question: “What are good OKRs for product management?” for a general introduction to the topic. This questions highly depends on the context of the market, and the product we are talking about. I would refrain from making a general statement that would likely be inaccurate for your context, and instead highly recommend to execute a solid scientific methodology to come up with the new numbers you want to track as you pivot your product portfolio. See question: “How do you approach setting cri ...Read More

See question: “What are good OKRs for product management?” for a general introduction to the topic. The Product Management responsibilities vary from one company to another, and from market segments to market segments. So my answer will be very biased to my experience in the interactive content tech industry. I usually require from my teams that they do not take on the role of Product Owners, but instead behave as the ultimate Product Owners. In the agile methodology, the Product Owner role is r ...Read More

To build up the best Objectives and Key Results, I usually ask the Product teams to follow a yearly schedule of strategic planning (aligned on fiscal year, ideally also aligned on performance review cycles). This is aligned on the basic scientific methodology. Q1 define business hypotheses (observation, question, hypothesis) This exercise starts with refreshing our predictions about the long term state of the market based on ongoing trends. We then look at how to fund in the medium term our path ...Read More