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Laurent Gibert

Laurent Gibert

Principal Product Strategy at Unity

For over 20 years, I have explored various aspects of building real-time 3D experiences: creating 2D and 3D content, designing content creation pipelines for real-time applications, architecting game engine systems, and leading software development teams. I authored a reference book on 3ds Max and cofounded and operated a game studio. At Unity, I lead a team of Product Managers who drive the product strategy for game technologies such as DOTS, Multiplayer, and LiveOps solutions, aiming to inspire creators to build ambitious live games.

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Laurent Gibert
Laurent Gibert

Unity Principal Product Strategy • 1y

This is the best question to start with! Objectives and Key Results are often praised because of the stakeholders’ expectation of clarity, alignment, and clear/standard reporting. OKRs are often hated by teams because of being badly defined, in a way that misrepresent success or progress, and get costly to update with little meaning. Before going into details it’s important to note that there is often confusion between Key Results (KR in OKR) and Key Performance Indicators (KPI). While both are ...Read More

3,760 Views
Laurent Gibert
Laurent Gibert

Unity Principal Product Strategy • 1y

See question: “What are good OKRs for product management?” for a general introduction to the topic. To achieve high level of critical thinking, and remove many biases, it is particularly important to adopt strict scientific methodologies. Observe, formulate questions, make hypotheses, experiment and analyse data, formulates and communicate conclusions, and finally iterate. See question: “How do you approach setting crisp KPIs and targets for Engine features and linking them to your topline metri ...Read More

2,956 Views
Laurent Gibert
Laurent Gibert

Unity Principal Product Strategy • 1y

See question: “What are good OKRs for product management?” for a general introduction to the topic. I think the metric cost falls naturally into making a solid business case. See question: “How do you approach setting crisp KPIs and targets for Engine features and linking them to your topline metrics?” for my step by step process for realistic OKRs. Now if the cost of implementing or tracking a metric is unusually high, this might result in wasting efforts, and losing stakeholders confidence. Se ...Read More

2,566 Views
Laurent Gibert
Laurent Gibert

Unity Principal Product Strategy • 1y

See question: “What are good OKRs for product management?” for a general introduction to the topic. See question: “How do you approach setting crisp KPIs and targets for Engine features and linking them to your topline metrics?” for my step by step process for realistic OKRs. As part of this process, the fourth phase is about aligning organizations for execution excellence. At this point you should have alignment at senior leadership level on strategic priorities and related investments, plus an ...Read More

1,682 Views
Laurent Gibert
Laurent Gibert

Unity Principal Product Strategy • 1y

See question: “What are good OKRs for product management?” for a general introduction to the topic. See question: “How do you approach setting crisp KPIs and targets for Engine features and linking them to your topline metrics?” for my step by step process for realistic OKRs. As part of this process, the fourth phase is about aligning organizations for execution excellence. At this point you should have alignment at senior leadership level on strategic priorities and related investments, plus an ...Read More

1,519 Views
Laurent Gibert
Laurent Gibert

Unity Principal Product Strategy • 1y

Since the question suggests “achievements”, I assume we want to reason about Key Results and not KPIs. See question: “What are good OKRs for product management?” for a general introduction to the topic. Good Key Results are often hard to come by, and we often fall into the trap of bad Key Results. Here are the common trouble maker patterns. The binary metric: Deliver [feature] by [date]. This metric is useless to understand progress since it often is 0% for the entirety of the execution, and bec ...Read More

1,381 Views
Laurent Gibert
Laurent Gibert

Unity Principal Product Strategy • 1y

If you haven’t already, it’s helpful to start with the context of the question: “How do you define a mature product?” In today’s fragmented software landscape, having a strong integration ecosystem is essential. It bridges the gaps between tools and reduces friction during adoption. Mature products that were designed from the outset with extensibility in mind may have already fostered a healthy third-party integration ecosystem. Others may have built and maintained integrations in-house to ensur ...Read More

1,308 Views
Laurent Gibert
Laurent Gibert

Unity Principal Product Strategy • 1y

See question: “What are good OKRs for product management?” for a general introduction to the topic. Congratulations, that feels like an amazing experience to get through! I encourage you to focus on 2 things: Adopt a scientific methodology: See question “How do you approach setting crisp KPIs and targets for Engine features and linking them to your topline metrics?” for my step by step process for realistic OKRs. Consider the need for change management strategies to help your company transition ...Read More

1,214 Views
Laurent Gibert
Laurent Gibert

Unity Principal Product Strategy • 1y

See question: “What are good OKRs for product management?” for a general introduction to the topic. The Product Management responsibilities vary from one company to another, and from market segments to market segments. So my answer will be very biased to my experience in the interactive content tech industry. I usually require from my teams that they do not take on the role of Product Owners, but instead behave as the ultimate Product Owners. In the agile methodology, the Product Owner role is r ...Read More

1,051 Views
Laurent Gibert
Laurent Gibert

Unity Principal Product Strategy • 1y

See question: “What are good OKRs for product management?” for a general introduction to the topic. This questions highly depends on the context of the market, and the product we are talking about. I would refrain from making a general statement that would likely be inaccurate for your context, and instead highly recommend to execute a solid scientific methodology to come up with the new numbers you want to track as you pivot your product portfolio. See question: “How do you approach setting cri ...Read More

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