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AMA: WorkBoard Chief Product Officer, Rupali Jain on Building a Product Management Team
March 1 @ 10:00AM PST
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WorkBoard Chief Product Officer, Rupali Jain on Building a Product Management Team
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Rupali Jain
Optimizely Chief Product Officer • March 2
The simple answer is to hire PMs :) . That said, I'm assuming you are asking more of how to structure the team to scale to the needs of the organization as you hire * Define the discipline: Hire PMs that align with your definition of product management. You'll also need to setup the discipl......Read More
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Rupali Jain
Optimizely Chief Product Officer • March 2
Whether you are the first hire or an early leadership hire that is trying to establish the product management function, the most important aspect is to show value. Beyond that, there are a few critical aspects of setting up the function * Align with the CEO/Leadership team: You hopefully estab......Read More
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Rupali Jain
Optimizely Chief Product Officer • March 2
While there are different specific metrics that marketing and product teams track for product launches, what's critical is the alignment between the two and agreement on the metrics to track prior to the launch. Some examples of metrics tracked by each team: * Product team: Satisfaction, usage......Read More
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Rupali Jain
Optimizely Chief Product Officer • March 2
I'm going to suggest a few processes, but please do scale each process to the size of the organization. Treat your processes like you treat your product - establish 2-3 internal customer problems that are actually worth solving, and solve them with an MVP of a process and iterate as you learn - d......Read More
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Rupali Jain
Optimizely Chief Product Officer • March 2
There are different types of updates that need to be communicated to the rest of the company and how those get communicated is different * Vision/Roadmap: At least annually, live at the annual kickoff to the company. A recording should be available at all times, as well as part of the sa......Read More
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