AMA: Workiva Vice President Of Product Management, Chris Omland on Managing Mature Products

I would define a mature product as one that has reached product market fit, is feature rich and integrated with an ecosystem and is stable, secure, performant in terms of...

Key success metrics for a mature product can vary depending on the specific industry, product, and business objectives. However, here are some common metrics that can be ...

If you are an outcome driven product team (which I hope you are), I think this should be defined as the change in behavior you expect to see/create for users of your new ...

One of the advantages you have as a Product Manager for a mature product is you will have a well defined set of users and personas. The other advantage you have with a ma...

The biggest challenge if you are not careful is you can fall into a trap of just making incremental enhancements and not staying focused on the outcomes you want to creat...

The thing to keep in mind with mature products is work does not stop. If you are doing a good job as a Product Manager you will continue to find new customer problems, en...