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AMA: Workiva Vice President Of Product Management, Chris Omland on Managing Mature Products
June 7 @ 10:00AM PST
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Workiva Vice President Of Product Management, Chris Omland on Managing Mature Products
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Chris Omland
Workiva Vice President Of Product Management • June 7
Key success metrics for a mature product can vary depending on the specific industry, product, and business objectives. However, here are some common metrics that can be valuable indicators of success: * Revenue and profitability: I often see Product Managers focus just on revenue. It’s impo......Read More
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Chris Omland
Workiva Vice President Of Product Management • June 7
If you are an outcome driven product team (which I hope you are), I think this should be defined as the change in behavior you expect to see/create for users of your new feature or product. Outputs are easy, outcomes are hard. Before you ever start working on the output (e.g. building) you should......Read More
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Chris Omland
Workiva Vice President Of Product Management • June 7
I would define a mature product as one that has reached product market fit, is feature rich and integrated with an ecosystem and is stable, secure, performant in terms of its development and has broad market adoption and recognition. * Product Market Fit - A lot has been written about this b......Read More
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Chris Omland
Workiva Vice President Of Product Management • June 7
One of the advantages you have as a Product Manager for a mature product is you will have a well defined set of users and personas. The other advantage you have with a mature product is that you will have a lot of users and usage. This gives you a great opportunity to learn from an established cu......Read More
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Chris Omland
Workiva Vice President Of Product Management • June 7
The biggest challenge if you are not careful is you can fall into a trap of just making incremental enhancements and not staying focused on the outcomes you want to create for customers. Its always important a Product Manager is looking for new problems, defining outcomes, thinking how the world ......Read More
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Chris Omland
Workiva Vice President Of Product Management • June 7
The thing to keep in mind with mature products is work does not stop. If you are doing a good job as a Product Manager you will continue to find new customer problems, enhancements to your existing product and ways to create more differentiation. In order to do this work you have to make sure you......Read More
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