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Chris Omland

Chris Omland

Vice President Of Product Management at Workiva

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Chris Omland
Chris Omland

Workiva Vice President Of Product Management • 3y

Oh, this is a tough one! Since the AMA is about Technical Product Management, I'll answer from that perspective. It's common for a successful company and product to face tech challenges after they've achieved significant growth. When you're a startup moving fast to find product-market fit, you might not prioritize the technical hygiene of your product. Then, as you scale up, you may need more time to go back and clean up or improve your technology. Eventually, this issue needs to be addressed, a ...Read More

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Chris Omland
Chris Omland

Workiva Vice President Of Product Management • 3y

Stakeholder management is crucial in Product Management. Start by identifying your stakeholders and understanding their concerns, motivations, and what matters to them. Once you have a clear picture of your stakeholders, you can prioritize them based on your product's life cycle stage, the outcomes you're aiming for, and where you'll need support and alignment. For instance, if launching a new product, focus more on Product Marketing and Customer Support teams. Their support will be essential in ...Read More

3,274 Views
Chris Omland
Chris Omland

Workiva Vice President Of Product Management • 3y

Thank you for your question, and it's excellent to see that you're considering a transition into Technical Product Management. To help you with this process, I recommend focusing on three primary areas. Firstly, it's essential to evaluate your motivation for this change. What drives your interest in Technical Product Management? Is it your passion for problem-solving, a desire for more significant influence, or the pursuit of new opportunities? Understanding your motivations, documenting them, a ...Read More

2,445 Views
Chris Omland
Chris Omland

Workiva Vice President Of Product Management • 3y

Awesome question! First off, take some time to understand your audience. Who are they? What challenges do they face? What matters to them? The answers to these questions will help you tailor your communication for different stakeholders. One tip I often give to Product Managers on my team is that the real meeting often happens before the actual meeting. I encourage them to connect with key stakeholders before a larger meeting, walk them through their updates, and ask for feedback. This approach ...Read More

2,172 Views
Chris Omland
Chris Omland

Workiva Vice President Of Product Management • 3y

I'm excited to see a question about metrics – being data-driven is super important! First, keep in mind that there are various types of product metrics. I think of them as Usage, Business, and Performance. Usage metrics might include daily active users, feature usage frequency, and time spent on the product. Business metrics can cover churn rate, revenue per customer, cost per customer, and monthly recurring revenue. Performance metrics focus on availability, response time, and defect rate. Of c ...Read More

2,107 Views
Chris Omland
Chris Omland

Workiva Vice President Of Product Management • 3y

It's fantastic that you're planning to grow your skills. You probably already have solid technical skills and knowledge, so I'd suggest focusing on learning more about the discipline of Product Management (and hey, reading this is a great start!). A fundamental resource I always recommend is Marty Cagan's books: Inspired, Empowered, and Loved. Start with these to establish a strong foundation in Product Management.

1,903 Views
Chris Omland
Chris Omland

Workiva Vice President Of Product Management • 3y

The biggest challenge if you are not careful is you can fall into a trap of just making incremental enhancements and not staying focused on the outcomes you want to create for customers. Its always important a Product Manager is looking for new problems, defining outcomes, thinking how the world and technology changes will change consumer behavior and using all of that to have a vision for how their product will evolve over the next 12-24 months.

1,438 Views
Chris Omland
Chris Omland

Workiva Vice President Of Product Management • 3y

I would define a mature product as one that has reached product market fit, is feature rich and integrated with an ecosystem and is stable, secure, performant in terms of its development and has broad market adoption and recognition. Product Market Fit - A lot has been written about this but I’d look at how much market share the product has within its target market. Does it have a strong and referenceable customer base, is the value proposition well understood and is it viewed as the leading pro ...Read More

1,329 Views
Chris Omland
Chris Omland

Workiva Vice President Of Product Management • 3y

This might be unconventional, but I don't rely on a single methodology or framework for prioritization. You can use approaches like RICE or Value vs. Effort. Still, they should only be one part of the prioritization process. We could automate the whole thing if it were as simple as applying a scoring system. But there's so much more to consider! Product Managers must consider factors like business context, technology team input, long-term strategy, and more. My top recommendation is to start by ...Read More

1,283 Views
Chris Omland
Chris Omland

Workiva Vice President Of Product Management • 3y

If you are an outcome driven product team (which I hope you are), I think this should be defined as the change in behavior you expect to see/create for users of your new feature or product. Outputs are easy, outcomes are hard. Before you ever start working on the output (e.g. building) you should clearly be able to articulate: What is the problem we are trying to solve What will be the change in user behavior if we solve the problem How will we know we created that change What are the measures w ...Read More

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