AMA: Zendesk Senior Director of Product Management, Growth and Monetization, Farheen Noorie on Product Management KPIs

Rates: To me without absolute numbers, rates may paint a false picture. Let me explain with an example. Lets say you have a trial experience for your product and you are...

I'd suggest dont split the KPIs. Here is why Product Management and Product Marketing are two different ways to accomplish the same outcomes. The difference is one is in...

+1 to arbitrary! I think setting goals for both new and existing markets may feel like excel magic, some numbers that are based on mainly assumptions and the product mana...

Usually I would begin with understanding What are the key customer pain points that I am trying to solve for your customer? Those are my metrics in 9 out of 10 cases Why...

Product Management is a bit hard to list skills for because product managers wear so many different hats and each company has a different way on how they think of product...