AMA: Zendesk Senior Director of Product Management, Growth and Monetization, Farheen Noorie on Product Management KPIs
April 20 @ 10:00AM PST
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Zendesk Senior Director of Product Management, Growth and Monetization, Farheen Noorie on Product Management KPIs
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Farheen Noorie
Zendesk Senior Director of Product Management • April 20
I'd suggest dont split the KPIs. Here is why Product Management and Product Marketing are two different ways to accomplish the same outcomes. The difference is one is in product and the other is outside of product but both the experiences are touching the same customer and driving the same nor......Read More
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Farheen Noorie
Zendesk Senior Director of Product Management • April 20
Usually I would begin with understanding 1. What are the key customer pain points that I am trying to solve for your customer? Those are my metrics in 9 out of 10 cases 2. Why is my product team funded? What problems am I solving for the business? Once I have the initial list, just like ......Read More
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Farheen Noorie
Zendesk Senior Director of Product Management • April 20
+1 to arbitrary! I think setting goals for both new and existing markets may feel like excel magic, some numbers that are based on mainly assumptions and the product manager's gut. Its uncomfortable and may feel unscientific but I think all forward planning is like that. I would address some ......Read More
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Farheen Noorie
Zendesk Senior Director of Product Management • April 20
1. Rates: To me without absolute numbers, rates may paint a false picture. Let me explain with an example. Lets say you have a trial experience for your product and you are responsible for the cart experience and thereby conversion rates which is measured by number of paid customers/......Read More
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Farheen Noorie
Zendesk Senior Director of Product Management • April 20
Product Management is a bit hard to list skills for because product managers wear so many different hats and each company has a different way on how they think of product management. But I do think there are some broad skills that PMs should have or build as they think of their career. 1. Hust......Read More
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