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Farheen Noorie

Farheen Noorie

Senior Director of Product Management, Zendesk

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Farheen Noorie
Farheen Noorie
Zendesk Senior Director of Product ManagementOctober 26
That is a hard situation to be in. Here are some options to try * Communicate your roadmap to the executive team organized by segments, showcase what you can prioritize for a segment and what you cant with the latter focusing on multiple priorities across various segments being the pri...Read More
2697 Views
Farheen Noorie
Farheen Noorie
Zendesk Senior Director of Product ManagementOctober 26
There are lots of frameworks available for prioritization. The key is to find the one that works the best for your product function and the needs of your stakeholders. Most frameworks are directional and product folks should use product sense and intuition to build a roadmap that makes the most s...Read More
2639 Views
Farheen Noorie
Farheen Noorie
Zendesk Senior Director of Product ManagementOctober 26
Prioritizing only for Sales teams can lead to traps where you are building Product one customer at a time and these products may not speak to each other. On the other hand by not including Sales you will be missing out on a core team that speaks to your customers every day. My recommendation woul...Read More
2637 Views
Farheen Noorie
Farheen Noorie
Zendesk Senior Director of Product ManagementOctober 26
This is possibly a good application of the RACI framework to determine which of your stakeholders have influence vs Control * Responsible: Think of your product, engineering, and design leadership. They should have the same goals and priorities as you. Hence their feedback as well as en...Read More
2601 Views
Farheen Noorie
Farheen Noorie
Zendesk Senior Director of Product ManagementOctober 26
How you communicate your roadmaps depends on who you are communicating it to plus the existing processes in your organization. Here are some examples * Executive Staff: I have had success in creating decks for E-staff members highlighting the specific items that they are interested in. I hav...Read More
2593 Views
Farheen Noorie
Farheen Noorie
Zendesk Senior Director of Product ManagementOctober 26
My strategy would be to either * Give them enough context and try again for guidance * Change the question So how do you do either of those? Instead of asking for guidance on the roadmap, you can try one or more of the following * Is the roadmap too detailed for your C-team? Instead can ...Read More
2586 Views
Farheen Noorie
Farheen Noorie
Zendesk Senior Director of Product ManagementApril 20
Product Management is a bit hard to list skills for because product managers wear so many different hats and each company has a different way on how they think of product management. But I do think there are some broad skills that PMs should have or build as they think of their career.  1. Hust...Read More
1460 Views
Farheen Noorie
Farheen Noorie
Zendesk Senior Director of Product ManagementApril 20
I'd suggest dont split the KPIs. Here is why Product Management and Product Marketing are two different ways to accomplish the same outcomes. The difference is one is in product and the other is outside of product but both the experiences are touching the same customer and driving the same nor...Read More
582 Views
Farheen Noorie
Farheen Noorie
Zendesk Senior Director of Product ManagementApril 20
Usually I would begin with understanding 1. What are the key customer pain points that I am trying to solve for your customer? Those are my metrics in 9 out of 10 cases 2. Why is my product team funded? What problems am I solving for the business?  Once I have the initial list, just like ...Read More
541 Views
Farheen Noorie
Farheen Noorie
Zendesk Senior Director of Product ManagementApril 20
1. Rates: To me without absolute numbers, rates may paint a false picture. Let me explain with an example. Lets say you have a trial experience for your product and you are responsible for the cart experience and thereby conversion rates which is measured by number of paid customers/...Read More
525 Views
Credentials & Highlights
Senior Director of Product Management at Zendesk
Top Product Management Mentor List
Knows About Product Strategy, Growth Product Management, Product Management Skills, SMB Product M...more
Work At Zendesk
Senior Product Marketing Specialist
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Group Manager, Product Marketing
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