1. Rates: To me without absolute numbers, rates may paint a false picture. Let
me explain with an example. Lets say you have a trial experience for your
product and you are responsible for the cart experience and thereby
conversion rates which is measured by number of paid customers/...more
Product Management is a bit hard to list skills for because product managers
wear so many different hats and each company has a different way on how they
think of product management. But I do think there are some broad skills that PMs
should have or build as they think of their career.
I'd suggest dont split the KPIs. Here is why
Product Management and Product Marketing are two different ways to accomplish
the same outcomes. The difference is one is in product and the other is outside
of product but both the experiences are touching the same customer and driving
the same nor...more
+1 to arbitrary! I think setting goals for both new and existing markets may
feel like excel magic, some numbers that are based on mainly assumptions and the
product manager's gut. Its uncomfortable and may feel unscientific but I think
all forward planning is like that.
I would address some ...more
Usually I would begin with understanding
1. What are the key customer pain points that I am trying to solve for your
customer? Those are my metrics in 9 out of 10 cases
2. Why is my product team funded? What problems am I solving for the business?
Once I have the initial list, just like ...more