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Farheen Noorie
Senior Director of Product Management, Zendesk
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Farheen Noorie
Zendesk Senior Director of Product Management • October 26
That is a hard situation to be in. Here are some options to try * Communicate your roadmap to the executive team organized by segments, showcase what you can prioritize for a segment and what you cant with the latter focusing on multiple priorities across various segments being the pri......Read More
2677 Views
Farheen Noorie
Zendesk Senior Director of Product Management • October 26
Prioritizing only for Sales teams can lead to traps where you are building Product one customer at a time and these products may not speak to each other. On the other hand by not including Sales you will be missing out on a core team that speaks to your customers every day. My recommendation woul......Read More
2630 Views
Farheen Noorie
Zendesk Senior Director of Product Management • October 26
There are lots of frameworks available for prioritization. The key is to find the one that works the best for your product function and the needs of your stakeholders. Most frameworks are directional and product folks should use product sense and intuition to build a roadmap that makes the most s......Read More
2628 Views
Farheen Noorie
Zendesk Senior Director of Product Management • October 26
This is possibly a good application of the RACI framework to determine which of your stakeholders have influence vs Control * Responsible: Think of your product, engineering, and design leadership. They should have the same goals and priorities as you. Hence their feedback as well as en......Read More
2589 Views
Farheen Noorie
Zendesk Senior Director of Product Management • October 26
How you communicate your roadmaps depends on who you are communicating it to plus the existing processes in your organization. Here are some examples * Executive Staff: I have had success in creating decks for E-staff members highlighting the specific items that they are interested in. I hav......Read More
2588 Views
Farheen Noorie
Zendesk Senior Director of Product Management • October 26
My strategy would be to either * Give them enough context and try again for guidance * Change the question So how do you do either of those? Instead of asking for guidance on the roadmap, you can try one or more of the following * Is the roadmap too detailed for your C-team? Instead can ......Read More
2580 Views
Farheen Noorie
Zendesk Senior Director of Product Management • April 20
Product Management is a bit hard to list skills for because product managers wear so many different hats and each company has a different way on how they think of product management. But I do think there are some broad skills that PMs should have or build as they think of their career. 1. Hust......Read More
1387 Views
Farheen Noorie
Zendesk Senior Director of Product Management • April 20
I'd suggest dont split the KPIs. Here is why Product Management and Product Marketing are two different ways to accomplish the same outcomes. The difference is one is in product and the other is outside of product but both the experiences are touching the same customer and driving the same nor......Read More
576 Views
Farheen Noorie
Zendesk Senior Director of Product Management • April 20
Usually I would begin with understanding 1. What are the key customer pain points that I am trying to solve for your customer? Those are my metrics in 9 out of 10 cases 2. Why is my product team funded? What problems am I solving for the business? Once I have the initial list, just like ......Read More
535 Views
Farheen Noorie
Zendesk Senior Director of Product Management • April 20
1. Rates: To me without absolute numbers, rates may paint a false picture. Let me explain with an example. Lets say you have a trial experience for your product and you are responsible for the cart experience and thereby conversion rates which is measured by number of paid customers/......Read More
513 Views
Credentials & Highlights
Senior Director of Product Management at Zendesk
Product Management AMA Contributor
Knows About Growth Product Management, Product Management Skills, SMB Product Management, Managin......more