AMA: Zendesk Former Group Product Manager, Abhiroop Basu on Product Management vs Product Marketing

Trust is the most important factor in a PM / PMM relationship. When I was a PMM, I worked with many Product Managers who did not understand the role of a PMM. They belie...

Both roles are quite tough to get into without experience, but PM is marginally easier. Companies will typically have more PMs than PMMs. The PMM to PM ratio is roughly ...

I love this question since I recently made the PMM to PM transition! Focus on transferrable skills. Three of the most important PM skills include: communication, leading...

Usually Marketing, but in some smaller companies Product. PMs and PMMs will almost always have very close relationships (and if you don't then that's a problem). So, it u...

PMs should always lead voice of the customer (VoC) programs While PMMs need to have their ear close to the ground when it comes to customer feedback, it's ultimately the ...

PMM and PM roles vary greatly across companies, but there are some common differences: PMMs are the market and competitor experts. Unless the company is very small, a PM...

Pricing and packaging is typically a PMM function. P&P is typically a business decision. In general, PMMs own business and go-to-market decisions, while PMs own the...